Issue 78: As Brand Communicator Intelligence Unit Debuts…

Brand Communicator, Issue 78

The importance of research cannot be over-emphasised especially in today’s data-driven world. It not only helps marketers make informed decisions that help accelerate brand growth, but also in exceeding customers’ expectation.

As more businesses emerge in the competitive marketing space, brands will always need data from audience measurement to better target their markets. Just as the marketing landscape is changing very fast and so is the need for up-to-date statistics. However, the paucity of funds is not allowing many brand owners and handlers to invest extensively in this area even when they desire to tailor and target their messages in line with current data.

Truly, data is the new oil and as a thought leader in the brand and marketing industry, we have decided to unveil our intelligence unit.

The emergence of this unit is to further deliver consumer-driven reports while offering our readers analytics that will help brand-handlers, owners, agencies and consumers make informed decisions. This would always be packaged side-by-side with our incisive and insightful editorial contents that will help grow the media and marketing landscape.

Some of our consumer research projects have revealed many insights that brands need to take note of in the interest of meeting consumers’ expectations. Our report on the toothpaste market is published in this special edition while other features are data-driven. Meanwhile, more research-based reports will be published in subsequent editions and online platforms.

In this special edition, our cover is focused on the rebranding magic at one of Nigeria’s most resourceful PR consultancy, Chain Reactions. The company unveiled some new digital solutions and has audaciously announced a switch in its business focus from Nigeria to the African continent as a whole.

For a business that relished the cosy companionship of a global giant and the largest PR firm in the world to turn its face from an international focus to an African appeal, you need to read the compelling reason for this switch in our cover titled, With Gravitas, Chain Reactions Rebrands-Focuses On Africa, Launches Digital Solutions.

Our special spotlight in this edition is on visionary Agencies to Watch in 2022. We are beaming the searchlight on marketing communication agencies making giant strides in the industry.

Some of the agencies are SOL PR, Brands Optimal, Algorithm, OxfordBlue, Dentsu X, Without A Box PR, Divergent Media, 7even Interactive, Mediacraft Associates, Precise, All Seasons Zenith, X3M Ideas, Noah’s Ark, GDM Group among others.

On the lighter side, we bring you Nancy Isime, a Nollywood actress, and the rave of the moment who acted in the popular Netflix entertainment series, “Blood Sisters” on our Celebrity Profile page. We also serve you the juicy news making the headlines as far as entertainment is concerned on our Brandtainment page.

In the same vein, the eight days of magic created by Africa Magic Viewers’ Choice Awards (AMVCAs) as well as some unique activations around it by Seven-Up Bottling Company are generously served for your reading delight.

As usual, our readers will get to find out who has moved from what organisation to the next on our People on the Move page. Get the best of CSR reports as well as our regular brand, industry, and foreign stories.

All these and much more have been packaged for your exciting reading experience in this edition.

Happy reading!

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