South Africa, Kenya Win Big At Cannes Lions 2022
Reputable South African agencies have emerged winners in different categories at the just concluded Cannes Lions 2022, a five-day International Festival of Creativity.
Cannes Lions has been championing creative excellence since 1954 intending to provide a global destination and the definitive benchmark for creativity that drives progress.
South Africa’s excellent performance gave the country a total of 12 Lions and three Silver Campaigns from this year’s Cannes Lions.
In another big win for Africa, the Continent added to its tally her first-ever Gold Lion for Kenya won by Ogilvy Africa,. This is the first Gold for any country or agency in East, Central, and West Africa.
The agency won the Gold Lion in the Design – Special Editions & Bespoke Items category for Lesso Lessons.
Ogilvy SA and Carling Black Label won Gold in the Media: Use of Events for its Bride Armour campaign while Grey and Savanna also won Gold in Classic: Radio & Audio: Script category for Jab Jab.
Bringing home Silver award, VMLY&R and Vodacom won in Media: Use of Real-Time data for its Vodacom Anti-hijack Ads.
FCB Africa and The Coca-Cola Company also won Silver in the Classic: Radio & Audio: Food & Drink category for the Beatcan Campaign.
South African, integrated brand and communication group, Joe Public United and Chicken Licken won Bronze in the Craft: Design: Consumer Technology and Homeware for Soulfuel, Safelamp campaign.