Twitter, SuperSport Partner On 2022 FIFA World Cup
Social media company, Twitter and SuperSport, a leading broadcast aggregator of sporting content across Sub-Saharan Africa, have announced a partnership ahead of the 2022 FIFA World Cup.
The partnership will boost engagements among African sports enthusiasts in anticipation of the World Cup in Qatar.
The new sports deal is set to bring the roar of the stadium even closer to football fans on the timeline.
As part of the agreement, there will be near real-time match highlights, live analysis and commentary via Twitter Spaces as well as hand-curated Twitter moments and more original content from fan favourite league broadcasts every week.
A statement from Twitter, Senior Partner Manager, Mr. Tunde Onakoya said, “For so many Africans, Twitter is the place to follow the latest sports news, join global conversations, and watch intense global sports rivalries unfold. We’re thrilled to capture the energy of these moments by collaborating with our partners at SuperSport to drive conversations in a fresh, new way.”
On his part, Mr. Marc Jury, Chief Executive of SuperSport, added, “SuperSport embraced digital several years back and this is another important, exciting step in that journey. Partnering with a global business like Twitter will allow a greater spread of our content, and also help SuperSport engage more with our viewers. The possibilities are endless and we look forward to a vibrant partnership.”