WPP Appoints Michael Houston As First President For US Subsidiary
WPP has named Grey Global CEO Michael Houston its first US president. He will oversee about 20K staffers in the US and $6B in annual revenues.
WPP plc is British multinational communication, advertising, public relations, technology, and commerce holding company headquartered in London, England.
In making the announcement, CEO Mark Read noted that the US is the UK-based ad/PR combine’s biggest market and home to many of its most important clients.
He said Houstion “is admired and respected across the industry and has made an exceptional contribution during his 15 years at Grey.”
Mark Read said, “The United States is our largest market and home to many of our most important clients. Michael is admired and respected across the industry and has made an exceptional contribution during his 15 years at Grey. I am delighted that he is taking on this important new role for WPP, supporting our people and agencies and bringing the best of WPP to our clients.”
Houston took the Grey CEO title in 2017, after serving as New York managing director and North America CEO. Earlier, he worked at KB+P, Landon, and Y&R.
As WPP US president, Houston will promote WPP offerings and collective capabilities, support agency heads, shape its campus strategy, and attract/retain talent.
He also will serve as WPP’s executive sponsor for its substantial P&G account.
Houston sits on the board of Concern Worldwide, a global humanitarian group dedicated to tackling poverty and suffering in the world’s poorest countries. He also serves on the boards of the Institute of International Education, Effie Worldwide, and the AdCouncil.