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AAAN 49th Congress: Minister Wants Growth in Digital Competence As Babaeko Returns As President


Lai Mohammed, Nigeria’s minister of information and culture has called on Nigerian agencies to harness talents and competencies in digital technology as remarkable success now in advertising will be driven by technology.

The minister said this while delivering a keynote address, themed ‘The new world order: technology as a game changer’, at the 49th Annual General Meeting/Congress of the Association of Advertising Agencies of Nigeria (AAAN) that took place at the Jubilee Chalet and Resorts, Epe, Lagos State,

 The Minister stressed in his address that the opportunities that technology provides for the enhancement of advertising are vast. He also added that the federal government was committed to strengthening the Advertising Practitioners Council of Nigeria (APCON) through the implementation of reform initiatives.

In a related development, the President of AAAN and Group CEO, X3M Ideas, Steve Babaeko has been re-elected as the 21st president of the association.

The online election which took place last weekend was the first digital conference and election in the annals of the association.  The digital election model was adopted in a bid to comply with government authorities’ directives at measures to curtail the spread of the pandemic as well as in the association’s stride toward operating in the new normal.

The election which returned Mr. Babaeko unopposed witnessed overwhelming support for the new president in his bid to open a new vista for the 49-year-old corporate membership professional association.

Steve whose main campaign theme and manifesto revolve around “ADvancing together” will lead other eminent professionals elected into the new exco, in getting the association to members’ desired lofty height.

Also returning as executives are; Jenkins Alumona, vice president; Tope Jemerigbe, publicity secretary, Tola Obi, assistant publicity secretary; and Kayode Ebatamehi, treasurer, who will remain in office for two additional years.

Others who received similar gestures are; Tunji Olugbodi, Onuora Molokwu, Lanre Adisa and Biodun Adefila, who returned as ex-officio members.

Front row R-L: APCON Registrar, Dr. Lekan Fadolapo (second left); Minister for Information and Culture, Alhaji Lai Mohammed; AAAN President, Steve Babaeko and other members of the AAAN over the weekend at the 49th AGM/Congress of the association.

The returning AAAN President started his advertising career with MC&A Saatchi & Saatchi in 1995 as a young writer. Later, he was in Prima Garnet for five years from where he was seconded to 141-Worldwide as a pioneer staff and head of Creative. He worked here for seven years and rose to the position of Creative /Business Director before moving to establish X3M ideas.

The AGM/Congress had a lot of activities packed into it: from the visit to a traditional ruler, the Pan Atlantic University, among others. In case you missed out on all these, here are some pictures on how last weekend went at Epe:

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