Adeola Amosun Pitches Tent With Tolaram Group As Media Manager
Consummate marketing communications professional, Adeola Amosun has joined the services of Tolaram Group as its Media Manager.
In his role, he will be tasked with assessing reach opportunity, cost, and quality of media channels to increase brand TOMA, market share, and grow salience. Also, he will be responsible for driving cost negotiations to ensure value delivery, and innovations and recommending the most effective media channels based on market thresholds, diminishing returns, and set KPIs among others.
Prior to joining Tolaram, Adeola served as head of planning and strategy at Dentsu-owned Carat Nigeria. He has managed businesses such as Procter and Gamble, Coca-Cola, Diageo – Guinness, Beiersdorf – Nivea, PZ Wilmar, Mastercard, Oppo Mobile, Standard Chartered Bank, Dangote, Rida, Philips, PEP, Pay Attitude, Film House, Nokia, Dolce and Gabbana, Cartoon Network, Boomerang, Aji-no-moto and more.
Some of his works include Pampers #MomsKnowBest campaign with Tiwa Savage, JW White Walker’s Launch in Nigeria, Mr. Dowell’s brand rename, Oral B All Round Protection, Duracell last longer, Standard Chartered Digital Bank campaign with Burna Boy, and Good enough will never change the world with Usain Bolt among others.
He was responsible for successfully leading the agency’s response team on Beiersdorf – Nivea yearly Media Audit with Accenture and Ebiquity for five years – delivering over $100k in performance bonus.
Amosun holds an MBA from Nexford University. He is an associate Member of the Advertising Practitioner Council of Nigeria (APCON) and a Bachelor of Science (BSc) from Ahmadu Bello University, Zaria.