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Babatunde Shobanjo Elevated To Group Director, Business Development At Insight Redefini

Babatunde Shobanjo

High-flying marketing communications professional, Babatunde Shobanjo has been elevated to the position of Group Director, Business Development for marketing consultancy behemoth-Insight Redefini.

In his new position, Shobanjo will be responsible for spearheading efforts toward increasing Insight Redefini’s revenue by identifying and developing new business opportunities as well as expanding the Group’s presence, among other functions.  

Shobanjo wears this new professional hat in addition to his position at Leo Burnett Lagos where he has been occupying the driver’s seat as Head of Business/Chief Operating Officer (COO) for over one and half year now.

In his close to 15 years in the service industry with almost a decade spent in the creative advertising ecosystem, Shobanjo’s passion for defining, developing, and executing business vision as well as his dedication to ensuring that people and processes are in place to support business strategies and deliver results were never in doubt.  This passion has seen him rise meteorically through the ranks at Leo Burnett Lagos where he started as Account Director, then to Business Director/Head, Account Management, and finally Head of Business/Chief Operating Officer before his most recent elevation.

His charm and high spirits have caused him to grace the hearts of many clients in his professional journey which began at Dimeo & CoChicago Illinois followed by a stint in Grey Advertising London, Saatchi & Saatchi London and Insight Communications.

Babatunde Shobanjo is an alumnus of the Wilberforce University, Ohio where he obtained a B.Sc. in Business. He also has certifications in from the London Business School.

Industry watchers believe that Shobanjo’s competence as exemplified with his remarkable achievements at Leo Burnett will come to bear at. Insight Redefini is the connecting company that harnesses the collective powers of 6 six SOULution hubs-Quadrant MSL, Leo Burnett Lagos, All Seasons Zenith, Insight Publicis, The Creative Counsel Nigeria, and Starcom Media Perspectives- to deliver advisory and execution services that consistently grow clients’ businesses.

Insight Redefini is part of TROYKA, the leading Future Determining Marketing and Safety company, and a citizen of the world as a part of Publicis Groupe (the world’s 3rd largest Marketing Communications group).

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