The executive governor of Delta State, Dr Ifeanyichukwu Arthur Okowa has expressed great excitement over the ongoing ninth Annual General Meeting (AGM) of the Experiential Marketers Association of Nigeria (EXMAN) In Asaba.
Speaking to the Tunji Adeyinka-led EXMAN delegation who were at the State House yesterday on a courtesy visit, the governor who was represented by the Delta State Chief of Staff, Rt. Honourable Festus Ovie Agas welcomed the members of the association, commending them on the great works they are doing to promote the integrated marketing industry.
He noted that the association through its works has brought the quality of the kind of works seen abroad to Nigeria. “When we go abroad to places like Europe and Dubai, we see how marketing breathes life into brands. We are excited that we have people like you doing the same in our country and we are excited as a state that you are here.”
Thanking the association for choosing the state as the venue for their AGM, he noted that it stands to gain a lot from a lot private sector participation in its developmental strides to put the state at par with some of the biggest cities in the world.
Amongst these strides is the promotion of education in the state with the establishment of a new university to bring the total number of its universities to four. Recall yesterday, the association facilitated a session geared towards bridging the widening gap between and gown and town at the newly established Dennis Osadebe University (DOU), Asaba.
Also as parts of the visit to the State house, the association also presented the award of the ‘Business Friendly Governor Award of the Year’ to governor for his efforts in creating an enabling environment for businesses to thrive to thrive.
The ongoing AGM began yesterday on Friday 15th of July and will end on the 17th of July, 2022. EXMAN is the sectoral trade body for forward-looking experiential marketing communications and activation agencies in Nigeria and employs over 25,000 contract and part-time field activation personnel on behalf of brands. The association protects, promotes and regulates the activities of certified players within the experiential marketing industry in Nigeria. It has 50-member agencies and boast of over thirty billion naira as total billing.
