EXMAN Inducts Five New Member Agencies At 9th AGM
The Experiential Marketers Association of Nigeria (EXMAN) has inducted five experiential marketing agencies into its fold, over the weekend.
The agencies were inducted at the association’s 2022 Annual General Meeting (AGM) held at Asaba, the Delta State capital. The new member agencies inducted are Radar Brand Research, Watermark & Victoria, Livespot360, 360 Market Solutions, and iD8 – Innovation & Ideation Place Limited.
Speaking on the induction of the agencies in his report, Chairman of the EXMAN Membership committee, Jiire Anifalaje said that in the year under review, applications were received from agencies who wished to join the association.
Anifalaje who is also the Principal Consultant of Emporium Communications revealed that physical site visits were conducted to ascertain the worthiness of the agencies to be admitted into the EXMAN fold. “We had an audience with some of these agencies and these five have completed their registrations and met the requirements to be admitted into EXMAN.”
Managing Director and Principal Consultant of ID8, Adetunji Adeniregun runs one of the newly inducted agencies. He says that membership of an association such as EXMAN is expedient because, “in its almost ten years of existence, the association has filled gaps and addressed some of the challenges agencies face. I am optimistic this is just the beginning. Great things lay ahead.”
The new inducted agencies joined over 50 other agencies as members of the association. Noteworthy, EXMAN is the sectoral trade body for forward-looking experiential marketing communications agencies in Nigeria. The association protects, promotes and regulates the activities of certified players within the experiential marketing industry in Nigeria and boasts over thirty billion naira as total billing.
The vision of the body is to be the respected force for the growth of Nigeria’s brands through meaningful experiences, while its mission is to protect, promote and regulate the strategic interest of certified players within the Nigerian experiential Industry.
Recall two years ago, EXMAN was officially recognized as a sectoral body in the nation’s advertising business by the Advertising Practitioners Council of Nigeria (APCON).