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MultiChoice Launches Training Initiative For African TV Sector


South African-based pay-tv operator, MultiChoice is launching a new training initiative to revolutionise the African TV sector, taking industry skills to a new level and boosting the quality of content for audiences across the continent.

According to the organisers, the initiative will be a collaborative project between MultiChoice, local television channels in various African territories, the MultiChoice Talent Factory, and the MultiChoice industry development and training programme.

The programme will consist of online learning courses, masterclasses, and practical training. MultiChoice will partner with local broadcasters to help develop skills in various territories. It will include certified short courses in critical production skills such as post-production, sound, screenwriting, 3D animation, and cinematography.

Speaking on the initiative, Fhulufhelo Badugela, MultiChoice Africa CEO said “Our vision is to upskill production professionals and to raise the standard of productions right across Africa. This will boost Africa’s film and television industry exponentially, because as you capacitate more people, more people are motivated to start projects, and everybody benefits, including the viewers,”

“This is an investment in the future of our industry, and investment goes beyond financial investment it also requires skills, time, and a core understanding of the consumer needs, but the most immediate impact will be to raise the standard of production across Africa,” said Badugela.

The programme’s online-learning component enables MultiChoice to reach as many content creators as possible, across the continent, while also allowing working professionals to do courses at their own pace.

The programme will initially reach 300 broadcast workers who are already producing content in their local markets through e-learning. They will then be able to instantly apply their learnings to domestic productions.

In furtherance of the training, Badugela added that “Local broadcasters are the grassroots of the TV industry in every country, so by building the industry we are enabling local job creation, enabling an industry to contribute to the economy and responding to the ongoing consumer demand for quality local entertainment.”

However, masterclasses will be held in person and also broadcast online with local and international industry leaders. The focus is on creating and curating masterclasses that are fit for purpose and meet the needs of each country.

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