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Street Foodz Naija Returns With ‘The Redefinition’ In Season 3

Femi Ogundoro, CEO, Maxima Media Group at the formal launch of the Naija Foodz Street ‘Redefinition’ Season 3 held recently.

Following a successful debut in Ghana, Maxima Media, owners of FoodBay TV and producers and curators of Street Foodz Naija- arguably the biggest food docu-reality series in Africa, have officially unveiled Season 3 of its cooking contest series tagged ‘The Redefinition’.

For this ‘Redefinition’ season, organisers have said all plans to make this year’s edition the biggest yet, have all but being concluded. They added that for this year, things will be taken a notch higher in terms of the production quality and prizes for winners.

According to them, the King of Street Food 2022 will go home with N10 million cash prize, $10,000 worth of training at the Metropolitan School of Business Management, United Kingdom, an all-expense paid trip to Dubai and a culinary scholarship at HBM. Meanwhile, the first runner-up will get N5 million cash, while the second rumrunner-up will go home with N3 million cash.

Speaking at the event, CEO of Maxima Media Group, Femi Ogundoro, thanked the sponsors for coming on board to promote Nigerian street foods and empower young culinary talents through Street Foodz Naija show.

He said, “It’s been a journey from season one and I God and my wonderful team in putting this together. It’s not just about having a show; it’s more about impact and value creators. If you look at the guys we are trying to sell, they are champions; that’s what we call them at Foodbay TV. They are responsible for feeding over 100,000,000 people daily in Nigeria.

“According to World Bank report pre-COVID, 4 out of 10 Nigerian actually live below poverty line. These guys cannot cook their own meal; they can’t do a lot for themselves. So, they go and buy food and we have them across the country. We felt that if these guys are that important, why are we not paying attention?

“Street food cuts across different social economic classes; from people that are big to guys down in Ajegunle. So, the question is, why are we not celebrating the guys that are responsible for feeding us and helping them to achieve their potential to do much more than they are doing at the moment? That was why the team got together and said let’s start Street Foodz Naija,” he said.

While assuring fans of a loaded season, Ogundoro said, “For season three, trust me, it’s going to be beyond amazing; we have a lot in the stock for this particular season. From the judges to the host, the production value… it’s going to be a lot higher than what you just saw last season.”

Sponsored by Peak milk, La Casera, Tiger Beer and Metropolitan School of Business Management, regional auditions for the show will hold in Enugu, Abuja and Lagos.

At the unveiling which was hosted by VJ Adams, not even the evening light showers could stop guests from trooping into the well-decorated venue to be part of the event that officially marked the beginning of the new season.

In attendance at the unveiling held at the RF Gardens, Ikoyi, Lagos, were notable celebrities including Big Brother Naija housemates among others. Previous winners of the show treated guests to the best of Nigerian street foods.

Setting the tone for the evening, host VJ Adam, had a brief session on stage with some of the influencers, judges, and sponsors for this year’s edition, who shared their street food stories. From Charles O’tudor to Chef Fregs, Elozonam Ogbolu, Toyin Lawani, and Noble Igwe, all the influencers commended organisers for birthing an idea that is not only promoting African foods but also empowers young ‘foodpreneurs’ to reach their potential.

Launched in 2019, Street Foodz show is aimed at promoting local cuisine, as well as supporting entrepreneurs in the food sector and rebranding street foods. Just like the maiden edition, and the subsequent one, the 30 minutes televised and digitally transmitted docu-reality series will showcase the best of Africa’s street food delicacies.

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