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2023 Elections: LASAA Unveils Guidelines For Branding, Campaign

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Prince Adedamola Docemo, MD of LASAA

As part of efforts to sanitise the society from indiscriminate placement of campaign materials in the state, the Lagos State Signage and Advertisement Agency (LASAA) has unveiled guidelines that would guide the placement of branding and campaigns for the forthcoming 2023 elections. 

The agency in a statement signed by its Managing Director, Adedamola Docemo, said the guidelines were issued in accordance with the agency’s responsibilities on the use of billboards/wall drapes, banners, A-frames, and posters, to establish sanity and protect the environment from defilement.

It added that the guidelines were issued without prejudice to any political party, association, or aspirants.

The statement titled, “Lagos State Signage & Advertisement Agency Guidelines on the Use of Election Campaign Materials in Lagos State”, directed that billboards and Wall Drapes should be deployed only on existing structures owned and operated by Outdoor Advertising practitioners, who are registered with the LASAA and have permits for such sites and structures.

The statement also reads, “A-Frame may only be placed on road verges, medians on inner streets and must not exceed a size of 2×1 meter (big size) and 0.5×0.5 meters (small size).

“It must have a distance of not less than 100 meters between each sign deployed which must be made of standard and sturdy materials to ensure that they do not drop or block the roads.

“Banners may only be displayed on inner roads and streets, subject to the following conditions: Only if the banner is attached to the wall of a particular building with the consent/agreement of the building owners, limited to inner streets. Not to be tied to poles or public utilities (electric and telecom poles). 

LASAA urged all parties and their aspirants to embrace other creative and innovative platforms, including stick-in-the-ground, billboards, Mobile A-frames, and mobile adverts, which must be made known to LASAA. 

The agency also warned against placement of poster on highways major, roads, high streets, and public utility structures. “Posters can only be pasted on designated surfaces on inner streets only” it stated. 

The agency also warned against breach of the guidelines which it said will be duly sanctioned. 

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