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ARCON Ban On Use Of Foreign Voice Over Artiste A Welcomed Development, Says AVOA

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The Association of Voice-Over Artistes (AVOA), has described as a welcome development the Advertising Regulatory Council of Nigeria (ARCON) bans the use of foreign models and voice-over artistes in advertising and the media with effect from October 1, 2022.

Reacting to the ban in a statement signed by its President, Mr. Segun Arinze, the association lauded ARCON over what it described as an intervention that was direly needed.

“We say this is a welcome development. It’s an enabling regulation that favours the local industry, especially at a time Nigeria is in dire need of sufficient platforms for its teeming youth population.

“This is a clear demonstration of responsiveness on the part of ARCON. It is now left to us in the various Guilds and Associations to put our acts together and ensure that Nigeria is not only capable of filling all gaps but has the capacity to project these talents to the world.

“For us at the Association of Voice Over Artistes (AVOA)Nigeria, it is a new dawn, and we are already at work on how to position our members to fill those gaps,” the statement read.

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