Coca-Cola Ranked Most Valuable Non-Alcoholic Drink Brand Globally
Coca-Cola (brand value up 7% to $35.4bnn) has been ranked the world’s most valuable brand in the non-alcoholic drinks sector, according to the Brand Finance Non-Alcoholic Drinks 25 ranking from brand valuation consultancy, Brand Finance.
This follows brand changes made by Coca-Cola during the pandemic, such as the acceleration of its business transformation model to reduce sugar in its drink offerings and improve environmental sustainability in packaging and recycling.
“As pandemic restrictions recede in the rear-view mirror, many non-alcoholic brand values are surging. People are once again able to easily get together for a Coke, a Pepsi, a coffee, or a cup of tea. This is good for consumers and good for brand values in this sector of the economy,” says Savio D’Souza, head of EMEA Consulting, Brand Finance.
Every year, brand valuation consultancy, Brand Finance puts 5,000 of the world’s biggest brands to the test and publishes around 100 reports, ranking brands across all sectors and countries.
In addition to brand value, Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.
Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.
Not only is Coca-Cola the most valuable brand in the ranking, but it is also the strongest brand with a Brand Strength Index (BSI) score of 93.3 out of 100 and a corresponding elite AAA+ brand rating.
According to the report, Pepsi (brand value up 12% to $20.7bn) retained its position as the second most valuable, and second-strongest brand in the non-alcoholic drinks sector – with a Brand Strength Index (BSI) score of 90.1 out of 100 and a corresponding AAA+ rating.
Other brands that made it to the report’s top 10 most valuable soft drinks globally are Red Bull, Nescafe, Monster, Gatorade, Sprite, Dr. Pepper, Lipton, and Mountain Dew.