Ilyas Kazeem Ports To Flour Mills As Marketing Director For Its Food Division
Marketing leader and frontline professional, Ilyas Kazeem has left the services of Quick Service Restaurant (QSR) giants-Eat ‘N’ Go-where he was its Group Marketing Director to pitch tent with diversified Nigerian agribusiness company-Flour Mills of Nigeria (FMN) Plc. as Marketing Director for its Food Division.
In his new position, Kazeem will be in charge of marshalling the marketing direction for the food brands in FMN’s Food Division.
Prior now, Kazeem is responsible for driving some of the phenomenal marketing successes recorded by Eat ‘N’ Go in Nigeria even as its pushed for one of the biggest expansion drives in the QSR space on the African continent.
Taking to his LinkedIn page to make the announcement, Kazeem wrote: “It has been a fantastic ride with Eat’n’Go Ltd, witnessing the growth for the brands and working with wonderful people across the different markets. I will cherish these memories forever.
“Now a new future begins. I am super excited and looking forward to working with my new team and driving growth for the business,” he wrote.
Kazeem’s illustrious career spans almost 15years of marketing communications experience globally and regionally across all segments of marketing, ranging from Category Design to Product Development for Sub Saharan Africa, Category/Brand Management for East and West Africa, Marketing Brand Communication for West Africa , Sales, GTM plans and Distributor Plans Development, Content management, Agency Management, Entertainment( Social) and Education.
Prior joining Eat ‘N’ Go in 2018, he was the Senior Brand Manager at Hayat Kimya where he successfully led such brands like Molfix and Familia to disrupt the market in their various category, with Molfix becoming a market leader in less than three years (a feat very few brands in Nigeria can boast of).
He began his career in 2008 with HiTv, where he was the Head of Unit, Scheduling. He left in 2011 to join Procter & Gamble as Media Manager, West Africa, rising steadily through the ranks before getting to the position of Assistant Brand Leader for Femcare for the FMCG giants in 2016.
Kazeem is an alumnus of the Ladoke Akintola University of Technology, Ogbomosho where he bagged a Bachelor’s Degree in Chemical Engineering in 2005 and a Master in Business Administration in 2014. He is currently studying Global Business Management at the Saïd Business School, University of Oxford.