Just In: ARCON Announces Total Ban On Foreign Models, Voice Over Artists In Advertising Campaigns In Nigeria
The Advertising Regulatory Council of Nigeria, ARCON, has announced the ban on the use of foreign models in Television Commercials (TVCs) and other related materials including billboards that would run in the country. The Council equally banned the use of voice over artists in communication materials.
This was made known this morning at the ongoing Press Briefing on the new ARCON Law and the advertising framework in Nigeria organised by the regulatory body at the L’ Eola Hotel in Maryland Lagos.
Making the announcement, the Director-General of ARCON, Dr Olelakan Fadolapo revealed that the ban will take effect from the 1st October, 2022.
I”In line with the Federal Government’s policy of developing local talent, inclusive economic growth and the need to take necessary steps and actions aimed at growing the Nigerian advertising industry, the Advertising Regulatory Council of Nigeria (ARCON), being the apex advertising, advertisement and marketing communications’ regulatory agency of the Federal Government, has in accordance with its statutory mandates, responsibilities and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No, 23 of 2022 bans the use of foreign models and voice-over artists on any advertisement targeted or exposed un the Nigerian advertising space with effect from 1st October 2022.
“All advertisements, advertising and marketing communications materials are to make use of only Nigerian model and voice-over artist. Ongoing campaigns are permitted to run out their terms, however, subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP).
“Advertisers, advertisement agencies, media houses, advertising community and the general public are hereby enjoined to take note,” he said.