Muyiwa Aleshinloye Joins Publicis Groupe As Director, Digital and Media, Central and West Africa
Frontline digital marketing professional, Muyiwa Aleshinloye has joined Publicis Groupe as Director, Digital and Media, Central and West Africa.
Publicis Groupe is a French multinational advertising and public relations company. It is rated as one of the oldest and largest marketing and communications companies in the world by revenue.
In his new role, Muyiwa will drive the growth of the Digital and Media business for the Publicis Groupe across 22 markets in Central and West Africa.
He will also be consolidating and expanding Publicis’ leadership and footprint in Anglophone, and Francophone markets.
“I’m happy to share that I’m starting a new position as Director, Digital and Media, CWAR at Publicis Groupe! Great to be “back” in the Pride. #PublicisLion,” he wrote on his LinkedIn page.
Prior to joining Publicis Groupe, Muyiwa worked briefly at online travel concierge, Wakanow as the Head Of Marketing.
He had also worked as the Group Head, Digital at Insight Insight Redefini, where he lead the Digital Business and Strategy delivery for Insight Redefini Group – Insight Publicis, Starcom Media Perspectives, Leo Burnett, and All Seasons Zenith.
Muyiwa is a marketing professional with over 10 years of multi-industry experience, with core competencies in Business Strategy, Digital Marketing and Brand Management.
He has worked with brands like 9Mobile, British Council, British American Tobacco (BAT), Dulux, FBN Insurance and PAGA to build brand equity and drive business growth.
He holds a Bachelor of Science (B.Sc.), Biochemistry from the University of Ilorin, UNILORIN. Muyiwa then proceeded to University of Lagos, UNILAG, for his Masters Degree in the same course.
To sharpen his skills in the field that he found himself, Muyiwa went for an Advanced Planning and Strategy course at Africa’s Premier Pop culture, Innovation and Strategy school, Bschool.
Muyiwa volunteers at 02 Academy and Haptics as a mentor and facilitator, training young professionals in Digital Marketing, Strategy, Marketing & Advertising.