Ope Lawal Ports To Cassava Technologies As Executive Head, Brand & Product Marketing
Marketing Amazon, Ope Lawal has moved to an integrated technology company, Cassava Technologies as its Executive Head, Brand & Product Marketing.
In her new role, she will be leading Brand building – big ideas, purpose, marketing strategy, digital transformation and also providing strategic direction for the team to drive sustainable profitable growth for the organization among others.
Before joining Cassava Technologies, she was the Head of Marketing & Brand for Liquid Intelligent Technologies, Nairobi, Kenya, where she was responsible for driving the company’s rebranding and market repositioning across Africa.
Prior to that, she was the Senior Manager Brand, Media, Digital & Product Marketing for Airtel. She led strategy and execution of Airtel’s integrated marketing communications across brand, media, digital, and trade and develop Go-To-Market plans across all segments and products to drive superior brand positioning and achieve revenue objectives.
Ope has demonstrated a strong passion for democratising technology through her 12 years of driving growth in fast-paced industries across leading telecommunications, SaaS platforms, and cloud technology companies operating in Africa, the Middle East, and India.
She holds a Bachelor’s Degree in Mathematics from the University of Ilorin, UNILORIN a Masters in Business Administration, Global Executive MBA from INSEAD.