Study Shows Teens Spend More Time On YouTube Not TikTok
A study by Pew Research has revealed that teenagers spend more time on the streaming platform, YouTube compared with the short-form video sharing app, TikTok.
The report states that nearly one in five teens use YouTube “almost constantly,” more than TikTok, Instagram, or Snapchat.
The survey which sampled 1,316 United States teens found that significantly more young users (95%) reportedly use YouTube than other social media platforms, including TikTok.
The researchers found that these users are loyal: Nearly one in five teens ages 13 to 17 report using YouTube “almost constantly,” compared to 16% for TikTok and 10% for Instagram.
TikTok, which has only existed in its current form since 2018, is one of the fastest growing social media apps of all time, reaching 1 billion users quicker than Facebook or Instagram, and many see it as threatening to upend the social media hierarchy.
To keep up with trends and also retain its users, Instagram owner Meta recently tested TikTok-like changes to its interface.
However, the Pew survey data may challenge the narrative that TikTok is the biggest competition for older social media companies like Facebook and Instagram owner Meta. Alphabet-owned YouTube, which has existed since 2005, still seems to most successfully attract teens’ attention.
Still, TikTok does come in second place among social apps, with 67% of the survey’s respondents saying they use the popular short-form video app.
Notably, Facebook, Twitter, and Twitch, a video game-streaming platform owned by Amazon, did not appear to be as popular among young users. Less than half of the survey respondents say they use those platforms at all.