Eat ‘N’Go’ Celebrates 10th Year Anniversary, Targets 200 Stores In Africa
Eat’N’Go Limited, the leading QSR operator and master franchisee for Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Yoghurt has said it is targeting opening 200 outlets in Africa as its investment in Nigeria has hit N26 billion worth of assets.
The Group Managing Director and Chief Executive Officer, Mr. Patrick McMichael, said this at the 10th year anniversary of the global food brands operations in Nigeria.
McMichael said that since its entry into the Nigerian market in 2012, Eat’N’Go has recorded significant milestone across all aspects of its businesses with the delivery of high-quality services while stating that, the last ten years have seen the brand trajectory position to localise supply chains to survive the Nigerian market economy.
“In 10 years of its existence, the brand has increased its outlets to 190 and grown across Nigeria, expanded into Kenya, and directly impacted over 4000 staff.
“We have scaled through the good and tough times, and we are celebrating our achievements while also learning new innovative ways to continuously satisfy our customers,” he said.
The CEO also announced the success of the organisation’s CSR projects, stating that Eat’N’Go is vested in the future of society and its human capital development.
“For this reason, we are committed to taking the desired steps in ensuring that we support the underprivileged especially those within communities that have limited access to quality education. For instance, our partnership with Slum2School has provided education for over 3000 children who have been put in school.
“As Eat’N’Go alongside its flagship brands – Domino’s Pizza and ColdStone Creamery marks its 10th anniversary in Nigeria, we will continue to explore more innovative ways of doing business that will constantly affect the socio-economic livelihood of the country while offering premium satisfaction to our customers.” he added.
Eat’N’Go launched in Nigeria in 2012 as the master franchisee of Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt. Since then, the brand has extended its footprint to many cities in Nigeria and Kenya. With over 3000 employees, Eat’N’Go is fast becoming one of the fastest-growing franchising companies in Africa.