Joan Odafe-Ejumedia Becomes Brand Manager, Gum & Candy Mondelez West Africa

Joan Odafe-Ejumedia

Marketing communications professional, Joan Odafe-Ejumedia has become the Brand Manager for Gum & Candy Mondelez West Africa.

In her new role, Joan will be managing brand value delivery to consumers and stakeholders.

She joined the company in 2021 as the Perfect Store & Hot Zone Manager. She announced her new role in a post via LinkedIn.
Joan wrote, “Growth Alert! A journey of 10 years of active study, learning, executing, and serving has climaxed into an amazing opportunity!

“I am ecstatic and humbled to announce that I am assuming the role of Brand Manager, Gum, and Candy, West Africa for Mondelez International (Cadbury Nigeria and Ghana Plc.)

“It’s an incredibly humbling experience to note that I will be handling a brand that has transcended through years and is still thriving and actively a part of our consumer lives.

“I am also glad that I have successfully completed the BMA Advanced Brand Management Marketing and Business Leadership course!! Here’s to being more and doing more.”

Before joining Mondelez international, Joan worked at Seven-Up Bottling Company as the Key Accounts Activation & Merchandising Executive for two years where she managed brand events, and promotions for Key account partners pan Nigeria with a key focus on business development and brand visibility delivery.

She holds a Bachelor of Science in Microbiology from the University of Ilorin, UNILORIN, and a Master’s degree in Industrial and Labour Relations from the University of Lagos, UNILAG.

She is an alumnus of Orange Academy, Lagos, where she did
Integrated Brand Experience, Marketing Communications.

Joan recently completed a BMA Advanced Brand Management Marketing and Business Leadership course. Joan is also a member of the Chartered Institute of Marketing.

She is skilled in Brand strategy development, Negotiation, Market data analysis, Consumer channel management, and Brand Management.

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