MultiChoice Announces New Programmes, Special World Cup Coverage

John Ugbe, Chief Executive Officer, MultiChoice Nigeria

To offer extra value to its subscribers, MultiChoice Nigeria has announced a wide range of programmes, cutting across sports and entertainment.

The broadcasting outfit said this at a media showcase last Thursday, where it gathered its partners, including journalists, to preview its programme offerings for the next few months and ahead of the Qatar 2022 World Cup.

The Managing Director of MultiChoice Nigeria, John Ugbe, noted that the company was intentional about creating local content for Africans.

Giving an insight into the packages lined up for the World Cup and its other programmes, Ugbe said DStv and GOtv customers can look forward to round-the-clock access to all 64 of the FIFA World Cup Qatar 2022 matches and the premiere of Big Brother South Africa and Nigeria.

Ugbe said, “MultiChoice is making FIFA World Cup Qatar 2022 more accessible to fans than ever before. The company is making all 64 World Cup matches available in different vernacular languages.

“GOtv SUPA and SuperSport are expanding their offering for football fans by adding more language options, including Pidgin, Yoruba, Igbo, Hausa, Twi, Swahili, Amharic, and more. Fans need to download the self-service DStv or GOtv apps to subscribe or upgrade their current package as soon as possible to catch all the football action coming this year.”

 He also announced that there will be a ‘DStv Blue Chair activation’, where customers get to take pictures on the blue chair, add #HereForEveryFan to their social posts, and access all things FIFA-related via a QR link. This is in addition to ‘DStv Football Buzz’, a new podcast that covers everything World Cup-related, as shared by prominent sports influencers across Africa.

Speaking on the investment by MultiChoice in growing content offering for customers’ pleasure, the Executive Head of Content, MultiChoice Nigeria, Dr. Busola Tejumola, said customers will be pumped with different contents in the coming months, as the company will be unveiling a chain of new programmes on its Africa Magic channels.

Highlighting some of the new content customers can look out for; Dr. Tejumola said the popular comedy series, The Johnsons, will return for the new season which will honour the show’s late cast, Ada Ameh.

Speaking further, she said customers should look out for a new 260-episode local series ‘The Covenant’, and another 260-episode local series titled ‘Itura’, starting from October 3.

She added that the popular Africa Magic series, ‘Tinsel’, and ‘The Rishantes’, will also make a return in a few weeks.

“For the holidays, our holiday channel will go live in November and will be showing some global events and carnivals. The Calabar Carnival in Cross River State will be live on this channel.

“Also, Crime and Justice Lagos will premiere on Showmax later this year. Customers can also look out for our first local animation series coming soon,” she added.

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