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TBWA\Worldwide Acquires Experiential Agency Dotdotdash


Omnicom’s global agency network, TBWA\Worldwide has announced the acquisition of dotdotdash, an innovation-focused experiential agency.

Dotdotdash specializes in building brand experiences including on-site installations “at the intersection of culture and technology,” utilizing robotics, virtual reality, and other techniques. 

Its headquarter is in Portland and offices in Los Angeles, New York, and other markets. It has worked with clients including Adidas, PepsiCo, The North Face, and TikTok. 

Media Post reports that over the past 18 months, TBWA and dotdotdash have collaborated on a number of projects including recent efforts for Adidas and McDonald’s. Also, dotdotdash has spearheaded global activations for shared clients including The North Face and PepsiCo. 

 Commenting on the acquisition, Troy Ruhanen, CEO of TBWA\Worldwide said, “dotdotdash brings some of the very best and most imaginative experience design and creative tech capabilities to TBWA. By combining dotdotdash’s bleeding-edge capabilities with our own, we will accelerate our ability to deliver disruptive brand experiences and continue to pioneer our clients into new spaces.”

Kyle Bañuelos, dotdotdash co-founder and CEO, will continue leading the company as Managing Director alongside partners Billy Vinton, Executive Director, Operations, and Adam Paikowsky, Executive Director, Technology.

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