TikTok To Ban Campaign Fundraising

PARIS, FRANCE – MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children’s online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)

Video sharing platform, TikTok announced Wednesday that it is banning campaign fundraising on its platform. It also announced new policies for political accounts, including “mandatory verification.”

In a statement released via its news site, the company’s President for Global Business Solutions, Blake Chandlee, said that while the company “has long prohibited political advertising”, stricter measures have been introduced to ensure that political figures no longer have access to advertising features on the platform.

The China-based video sharing app will also start testing “mandatory verification” for governments, politicians, and political party accounts in an attempt to “keep harmful misinformation off the platform.”

Verification will ensure that anyone watching content belonging to a government, politician, or political party account will know that the account is “genuine” and that the source is “authentic,” Chandlee said.

The statement read, “TikTok has long prohibited political advertising, including both paid ads on the platform and creators being paid directly to make branded content.”

“We currently do that by prohibiting political content in an ad, and we’re also now applying restrictions at an account level.

“This means accounts belonging to politicians and political parties will automatically have their access to advertising features turned off, which will help us more consistently enforce our existing policy.

“Additionally, we will be prohibiting these accounts from accessing other monetization features.

“Specifically, they will not have access to features like gifting, tipping, and e-commerce, and will be ineligible for our Creator Fund.

“These changes, along with our existing ban on political advertising, mean that accounts belonging to governments, politicians, and political parties will largely not be able to give or receive money through TikTok’s monetization features, or spend money promoting their content.”

Chandlee added that government bodies will be allowed to advertise in “limited circumstances”, which includes public health and safety. However in such cases, they will be required to work with a TikTok representative.

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.