Doors Of EXMAN Always Open To Attend To Any Brand Promoter’s Complaint- Deji Orunkoyi, EXMAN Publicity Secretary
The Experiential Marketers Association of Nigeria (EXMAN) has said that its doors are always open to experiential marketing practitioners, Brand Promoters, and other stakeholders on any complaint or issue, adding that such cases are given urgent attention and treated fairly.
This followed a claim that some brand promoters in the industry are treated very poorly.
The Publicity Secretary of EXMAN, Orunkoyi Adedeji pointed out that it is regrettable that the so-called BAAN is not known to members of EXMAN. EXMAN has a clear protocol for dealing with complaints against members on any issue. If such issues are reported to the association, EXMAN has a protocol for investigating such claims and dealing with them accordingly.
Adedeji added that all its member-agencies abide by the EXMAN Code of Conduct and the Nigerian Code of Advertising Practice. They all remain committed to protecting the interest of brand promoters, and the welfare of all experiential marketing stakeholders.
He also pointed out that the recent relaunch of EXMAN’s Certified Brand Ambassadors Program (ECBAP) restates the commitment. The ECBAP has been replaced with the Gateway to Experiential Marketing Programme . “The programme is intended to be the foundation of a more responsible and structured vocational development programme as a way of combating youth unemployment, while also instilling better behaviour, discipline, and professionalism within the experiential marketing industry which contributes over N30b annually,” he said. “The new programme also offers brand promoters an opportunity to get enlisted for work as new jobs are posted on the platform. To know more about this programme please go to www.gxmng.com”
“You don’t have to be a part of any association to get what you are supposed to be paid in line with the agreement with any agency or brand. We believe that EXMAN members are responsible agencies. However, any issue you have with any member can be handled by the association. You only need to reach out to us. We will meet with the agency to sort out the issue and we also have our own guidelines to sanction any defaulting agency,” he concluded.