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Splendour, Excitement Take Centre Stage In WIMCA’s First Exclusive Celebration Of Women Achievers In Nigeria’s IMC Industry

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In all its previous annual events, the prestigious Women in Marketing Communications Conference and Awards (WIMCA) was known to be a one-day event combining both the conference and awards on the same day.

 This year’s event took an amazing different turn, as it was expanded into a two- day programme covering the conference, exhibition, masterclasses and the awards gala night.

THE GALA NIGHT/AWARDS

 The gala night that took place in the evening of the following day was set aside exclusively for women and women-centric brands to be recognized and awarded for their outstanding performance and contributions to their industries and the country at large. 

From the excitement on the faces of all attendees, it was obvious the night will forever remain unforgettable for the women, men and brands present. The  glamour, colour, fun, music from the all-female brand, the electrifying display from the entertainers, the array of lovely African attires from the guests and the excitement that filled the air as some of the guests networked with new friends all blended perfectly to enhance the glitz glowing all through the evening of the event.

In line with its annual culture of recognizing and rewarding deserving brands and female professionals in the IMC industry who have distinguished themselves in exemplary leadership, professionalism, and contribution to the sector, the 2022 WIMCA conferred series of awards on deserving individuals, brands, and organisations at the prestigious Landmark Event Centre, Victoria Island, Lagos.

FROM THE CONVENER

The Convener of WIMCA and Publisher of Brand Communicator, Joshua Ajayi also agreed it was a landmark event. His words“It is in many respects a landmark day. A day that we will gather to celebrate exclusively the talents and human capital strides of our women doing great exploits in the marketing and communications industry in Nigeria. 

‘’A day that cements our commitment to the advancement of gender balance and inclusion in Nigeria’s marketing and communications industry. 

“As you must have noticed, for the first time, WIMCA is now a two-day event. We have made this year’s WIMCA more robust, and memorable with a two-day exhibition, a segment for masterclasses, and other initiatives that will deepen the experiences of all attendees.

“We believe the wealth of experience of the speakers and discussants we had at yesterday’s conference and this morning’s masterclasses will certainly stimulate intellectual growth in the industry. Let me also restate that as part of our plans to grow WIMCA, we are setting up a community that will interact and shares knowledge on a more regular basis. All those that have registered for WIMCA in the last few years and our past and present awardees will be hearing from us on this soon.

We are indeed poised to take WIMCA to a new level, as we celebrate our women with pomp and glamour.”

He added “All the people we are celebrating today emerged from a detailed and pains-taking evaluation process. Our jury of assessors utilized wide-ranging criteria including, the impact of activities in the last 12 months, innovation, compelling attention, target markets, and profitability among others. Out of thousands of nominees our recipients today represent the crème de la crème moving brands, marketing, and communications in Nigeria.

“We congratulate all our awardees. Indeed, Nigeria is truly blessed with the quality of your activations and activities, especially in the last 12 months.”

MOST INFLUENTIAL WOMEN IN MARKETING

The award climaxed the WIMCA 2022 event, and it had the presence of the crème de la crème of the IMC industry. 

The special  highlight of the event was the unveiled of the Top 50 Most Influential Women in Marketing and Communications at the event. This was well received by women in the industry who saw it as a drive and encouragement for them to keep doing their best and contributing to the growth of the industry. 

Among those who made the prestigious list are Folake-Ani-Mumuney, Global Head Marketing & Corporate Communications, First Bank ltd; Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc.; Tolulope Adedeji Tomori, Marketing Director & Executive, Anheuser- Busch Inbev; Caroline Oghuma, Executive Head – Corporate Affairs, MultiChoice Nigeria and Patricia Obozuwa, Vice President, Public (Government) Affairs, Communications & Sustainability, Africa, The Coca-Cola Company. 

Others include Oyin Adegite, Chief Communication Officer at Guaranty Trust Holding Company (GTCO Plc); Dr. Tola Elatuyi, Marketing Director, Sub Saharan Africa at Pladis Global; Nwamaka Onyemelukwe, Director, Public Affairs, Communications & Sustainability, The Coca-Cola Company and Dolapo Otegbayi, Director, Specialised Nutrition, Friesland Campina, among others. (Please check the full list at the end).

Individual Award Winner

Asides from the recognition of the top 50 women marketers in Nigeria, other individuals and organisations were awarded for their outstanding performance during the year.

In the individual category; Adebola Williams Emerged as the Most Outstanding Marketing Professional Of The Year (Food And Beverages); Adekemi Alegbeleye, Most Outstanding Media Independent Professional Of The Year; Adia Sowho, Most Outstanding Marketing Professional Of The Year (It And Telecoms); Bola Atta, Most Outstanding Corporate Communications 

Professional Of The Year (Banking Category); Cherry Eremosele, The Most Outstanding Marketing Professional Of The Year (Financial Technology Category); Dr. Omotola Elatuyi, Most Outstanding Marketing Professional Of The Year (Fast Moving Consumers Goods Category); Funke Adekola, Most Outstanding Creative Advertising Professional Of The Year; Funmilayo Falola, Most Outstanding Marketing Communications Professional Of The Year (Banking Category); Gloria Jacobs, Most Outstanding Marketing Professional Of The Year (Dairy Category); and Mariam Busari, Most Outstanding Marketing Professional Of The Year (Quick Service Restaurant Category). 

Other achievers recognised are Oge Maduagwu, Most Outstanding Media Manager Of The Year (Fast Moving Consumer Goods Category): Omasan Ogisi, Most Outstanding Corporate Communications Professional Of The Year (It & Telcoms Category; Omobolanle Victor-Laniyan, Most Outstanding Sustainability Professional Of The Year; Oyinade Adegite, Most Outstanding Corporate Communication Professional Of The Year; Remilekun Dosumu, Most Outstanding Media Investment Professional Of The Year; Sandra Amachree, Most Outstanding Media Manager Of The Year Manufacturing; Sola Antwi, Most Outstanding Experiential Marketing Professional Of The Year; Stella Uchenna Inemohlan, Most Outstanding Out-Of-Home Advertising Professional Of The Year; and Oyindamola Fakile, Most Outstanding Creative Advertising Director Of The Year.

Others are Adefisayo Akinsanya, Most Outstanding Marketing Professional Of The Year Microfinance; Mabel Adeteye, Most Outstanding Corporate Communication Professional Of The Year; Oge Maduawu, Most Outstanding Media Manager Of The Year; Tolu Olanipekun, Most Outstanding Marketing Manager Of The Year (Beddings); Toyin Adepegba, Most Outstanding Marketing Professional Of The Year (E-Commerce); Jumoke Odunlami, Most Outstanding Marketing Professional Of The Year (Insurance Category); and Omokehinde Thomas, Most Outstanding Digital Marketing Professional Of The Year.

Corporate Award Winners

For the corporate awards, 2sure clinched the Most Outstanding Home And Personal Care Brand Of The Year (2 Sure) Award; while Access Bank emerged Most Outstanding Female Friendly Bank Of The Year (Access Bank), Most Outstanding Brand In Women Empowerment (Access Bank) And Most Outstanding Women Community Of The Year (Access W). 

Addosser emerged as Most Outstanding Female Friendly Microfinance Bank Of The Year; Bhm, Best PR Agency In Gender Inclusion (BHM); Cadbury; Most Outstanding Female-Centric Campaign Of The Year Bournvita Strength Of A Mother (Cadbury); Coca-Cola, Most Outstanding Beverage Company In Women Empowerment; First Gem, Most Outstanding Female-Centric Bank Product Of The Year; GDM, Most Outstanding Agency In Gender Inclusion (Experiential); Gino, Most Outstanding Tomato Paste Brand Of The Year; Heirs Insurance, Most Outstanding Female-Centric Insurance Product Of The Year; Hervest, Most Outstanding Female-Centric Fintech Brand Of The Year; Interswitch, Best Fintech Company In Gender Inclusion; Knorr, Most Outstanding Seasoning Brand Of The Year (Knorr); Lafarge, Most Outstanding Company In Gender Inclusion (Extractive Industry); and Lush, Most Outstanding Hair Extension Brand Of The Year (Lush Hair).

Others are Mamador Oil, Most Outstanding Cooking Oil Brand Of The Year; Media Fuse, Best Marketing Communications Group In Gender Inclusion; Mega Growth, Most Outstanding Hair Care Product Of The Year; Molped, Most Outstanding Sanitary Pad Brand Of The Year; Morning Fresh, Most Outstanding Dish Washing Brand Of The Year; Nigerian Breweries, Most Outstanding Company In Gender Inclusion (Breweries); Stanbic Bank, Most Outstanding Bank In Gender Inclusion; Sunlight, Most Outstanding Detergent Brand Of The Year (Sunlight); Three Crowns, Most Outstanding Female Friendly Dairy Brand Of The Year (Three Crowns); Tvc, Award For The Most Outstanding Company In Gender Inclusion (Broadcast Media) Tv Continental; Multichoice, Most Outstanding Company In Gender Inclusion (Media & Entertainment); X3m Ideas, Best Agency In Gender Inclusion (Creative Advertising); Axa Mansard, Most Outstanding Insurance Company In Gender Inclusion and UAC Foods, Most Outstanding Food Company In Gender Inclusion.

 Below is the Full List: Top 50 Most Influential Women in Marketing and Communications

Below is the list of the Top 50 female marketers in no particular order: 

  1. Adedoyin Jaiyesimi, Co-Founder, The Comms Avenue
  2. Adia sowho, Chief Marketing Officer, MTN Nigeria
  3. Bidemi Zakariyau-Akande, founder/ CEO, LSF PR
  4. Biodun Adefila, Chief Operating Officer, SO&U Limited
  5. Bola Atta Group Director, Corporate Communication, UBA PLC
  6. Bola Osotule, Senior Brands & Marketing Communications Manager, Airtel Nigeria
  7. Bolanle Kehinde Lawal, Marketing Director, and Divisional Lead, Unilever
  8. Bridget Oyefeso, Head, Marketing and Communications for Stanbic IBTC Holdings PLC.
  9. Bukola Akingbade, Vice Chair, Lagos Esports Association
  10. Bunmi Adeniba, Marketing Director, The Coca-Cola Company
  11. Bunmi Makinde, Executive Director, Media Services, Scout Media
  12. Caroline Oghuma, Executive Head – Corporate Affairs, MultiChoice Nigeria
  13. Cherry Eromosele, Executive Vice President, Marketing and Corporate Communications at Interswitch Group
  14. Chioma Afe, Head of Marketing Communications, Access Bank Plc
  15. Comfort Nwankwo, Chairman, Lagos NIPR
  16. Deola Art Alade, CEO, Livespot360
  17. Dolapo Otegbayi, Director Specialised Nutrition Friesland Campina
  18. Dr. Tola Elatuyi, Marketing Director, Sub-Saharan Africa, Pladis Global
  19. Ediri Ose Ediale, CEO/ Executive Director, Advertisers Association of Nigeria
  20. Elohor Olumide-Awe, Head of Category (Non-Alcoholics), Nigerian Breweries.
  21. Folake Ani-Mumuney, Global Head Marketing & Corporate Communications, FirstBank Limited
  22. Funke Adekola, Chief Operating Officer, Dentsu Creative Nigeria
  23. Ifeoma Areh, Global Brand and Communications Consultant Content Producer Principal Consultant, WildFlower PR& Company
  24. Khadijah Okunnu-Lamidi, Chief Executive Officer, Slice Media Solutions
  25. Marian Ogaziechi, General ManagerChief Operating Officer of The Story Lab and Amplifi System (Agyle Nigeria)
  26. Motunrayo Babatola, Country Marketing Lead, Ekaterra Plant-Based (Unilever Tea Company)
  27. Mrs. Ijedi Iyoha, Director, Regulatory Monitoring and Enforcement Directorate, ARCON
  28. Nana Milagrosa, Advisor Communications, Image and Public Relations GEPETROL, Malabo, Equatorial Guinea, Africa.
  29. Nenna Onyewuchi, Co-Founder/Chief Growth Officer, Halo Invest
  30. Nkechi Ali-Balogun, Principal Consultant, NECCI Consulting
  31. Nwamaka Onyemelukwe, Director, Public Affairs, Communications & Sustainability at The Coca-Cola Company
  32. Oge Maduagwu, West Africa Media Manager, Unilever
  33. Ogunde Yinka, CEO, Edumark Consult Limited
  34. Omobolanle Victor-Laniyan, Head Sustainability, Access Bank Plc
  35. OYIN ADEGITE, Chief Communication Officer, Guaranty Trust Holding Company (GTCO Plc)
  36. Patricia Obozuwa, Vice President, Public (Government) Affairs, Communications & Sustainability, Africa; The Coca-Cola Company
  37. Roseline Abaraonye, Head of Marketing & Corporate Communications, Nigeria, Hayat Kimya Nigeria Ltd
  38. Rosemary Ekpo, Managing Director, EXP Marketing Nigeria, and Group Africa Production
  39. Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc
  40. Sandra Amachree, Senior Media, Brand PR & Sponsorships Manager, Nigerian Breweries Plc.
  41. Sinmilola Hughes-Obisesan Group Creative Director, Publicis Groupe Nigeria
  42. Soromidayo George Director, Corporate Affairs and Sustainable Business, West Africa at Unilever
  43. Temitope Oguntokun, Corporate Affairs and Legal Director, International Breweries Plc
  44. Temitope Jemerigbe, CEO, DKK
  45. Tokunbo George-Taylor, Managing Director, Hill+Knowlton Strategies, Nigeria
  46. Tolulope Adedeji Tomori, Marketing Director, Anheuser- Busch InBev
  47. Tolulope Medebem, Coo/Lead Consultant, Aster Integrated Marketing Limited
  48. Tolulope Olorundero, Founder and Principal Consultant, Mosron Communications
  49. Tosin Adefeko Founder/ CEO, AT3 Resources Limited
  50. Yetunde Adekemi Adegbite, Managing Director, Dentsu Creative Nigeria

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