Cannes Lions has announced the introduction of its new gaming award for 2023.
The new award named ‘The Entertainment Lions for Gaming’ celebrates creative work that connects people to brands through gameplay.
Speaking on the new award, Francine Li, jury president, Entertainment Lions for Gaming said,
“This new category is being introduced at a time when the gaming industry is truly reaching new heights. I look forward to celebrating groundbreaking work and awarding the first ever Entertainment Lions for Gaming with a jury of my esteemed peers.”
According to the organisers, entries will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.
The end of the previous eligibility period came after the final deadline, leaving little time for some work to sit in the market and demonstrate measurable impact.
For 2023, the work submitted must have aired, launched, or been released to the public for the first time between 21 February 2022 and 23 April 2023.