Sunlight Detergent

Garland Meets Glamour As Unilever, Access Bank, SBC, NB, Others Win Big At BrandCom Awards 2022


The D’Podium Int’l Event Centre, Ikeja, came alive with sparks of delight and unforgettable entertainment as deserving Brands such as Nigerian Breweries Plc, Unilever, Access Bank, SBC, and Reckitt were recognized for their outstanding performance at the just-concluded Brandcom Awards.

The Award ceremony which was conceived with the notion of celebrating the exploits and achievements of brands, agencies, and notable players that have gone the extra mile in making an impact in the industry, also recognized 20 Chief Marketing Officers (CMOs) in Nigeria and 35 under 35 Top marketing professionals.

Speaking at the Award ceremony, convener of Brandcom Awards and publisher of Brand Communicator, Joshua Ajayi, applauded brands and marketing practitioners for impacting the industry positively. “We are celebrating the giant stride at our award this year based on our mantra of Prestige, Integrity, and Credibility. The awardees were painstakingly assessed by a panel of assessors who judged based on those key touch points. To date, industry players have adjudged Brandcom Awards as a credible award platform amidst the falling integrity of some awards in recent times. We boldly say our awards remain credible and we won’t rest on our oars”

For the corporate awards category, Unilever brands like Knorr received the Award for the Most Outstanding Seasoning Brand in Consumer Engagement. Meanwhile, Sunlight emerged as the Most Outstanding Detergent Brand in Consumer Engagement, and ‘Close Up’ won the Award for the Most Outstanding Oral Care Brand in Consumer Engagement.

Access Bank won three separate awards as it emerged as the Most Outstanding Retail Bank Brand, the Most Outstanding Brand in Sustainability, and the Most Outstanding Bank in Strategic Communication of the Year respectively.

Also, brands under the entity of Seven-Up Bottling Company (SBC) also won big with PEPSI emerging as the Best Carbonated Soft Drinks Brand in Consumer Engagement. For its ‘Padi of Life’ ideation, Aquafina emerged as the Most Outstanding Brand Campaign of the Year; while ‘Supa Komando Energy Drink’ won the Fastest Growing Energy Drink Brand of the Year.

Reckitt brands also won big as Mortein emerged as the Most Outstanding Insecticide Brand of the Year, while Dettol won the Most Outstanding Disinfectant Brand of the Year. Harpic got the Award for the Most Outstanding Toilet Cleaning Brand of the Year.

Other recognized organizations that were recognized include Peak Milk for the award for the Most Outstanding Dairy Brand in Consumer Engagement Award while Standard Chattered won the Most Outstanding Financial Product Launch of the Year award. Also, the Award for the Most Outstanding Biscuit/Cookie Brand of the Year went to Mcvities; while Mamador smiled home with the award for the Most Outstanding Cooking Oil Brand in Consumer Engagement.

Stanbic IBTC won the Award for the Most Outstanding SME Friendly Bank of the Year; while the Award for the Most Outstanding Media & Entertainment Company of the Year Award went to MultiChoice.  Vulte by Polaris won the award for the Fastest-Growing Digital Bank Brand of the Year while Eva Water Award emerged for the Most Outstanding Bottled Water Brand of the Year among others.

Also, Individuals and top brand handlers were also honored for their tremendous input in the industry. Some of the awards are Marketing Professional of the Year Beverages which was won by Segun Ogunleye. The award for Media Manager of the Year within the Brewery segment went to Sandra Amachree of Nigerian Breweries while Chief Diana Chen won the award for the Automobile Personality of the Year among other awardees.

Agencies who has performed excellently well in the outgoing year were also recognized. X3M Ideas emerged as the Best Pan Africa Creative Agency of the Year while Chain Reactions won the Award for the Most Outstanding Agency in Political and Public Sector PR; First Katalyst Marketing got the Award for Excellence in Experiential Marketing of the Year and Integrated Indigo won Award for the Most Outstanding PR Agency in Corporate PR among others.

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