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Nigerian Breweries Adds Zagg Energy Drink To Its Non-Alcoholic Portfolio


Nigeria’s leading brewery, Nigerian Breweries Plc has announced the addition of a new energy drink to its non-alcoholic portfolio, Zagg.

The new drink is a malt-infused energy drink created for everyone who has an active lifestyle.

The announcement was made by the brand’s representative and Portfolio Manager, Non-Alcoholic brands, Elohor Olumide-Awe during a press conference held in Lagos.

Speaking on the new product, Elohor said that Zagg was brewed to help the average Nigerian keep up with the demands of everyday life.

“Regardless of our professions, fields, and interests, we all engage in high-energy activities, whether mental or physical, Zagg was created to ensure that we can all keep our energy levels up as we tackle activities and challenges redolent of adulthood”, she added.

Elohor further explains, “Beyond being an energy booster, Zagg is also a challenge; a dare to be extraordinary and dynamic,” she stated. “It is quite rare to come across a malt-infused energy drink. We chose to make Zagg a fusion of ingredients that are normally brewed separately to show our consumers that they do not have to be one thing. They can be jacks of different trades and be masters of them all.”

Zagg has been made available for purchase from Saturday, 5th November 2022 to consumers who are looking to fuel their energy.

“Be sure to look out for the iconic thunderbolt in all the supermarkets and stores near you. We are ensuring widespread distribution of Zagg across the nation to make sure that nobody, no Nigerian is left out of the Zagg experience, she added.

Zagg is an unconventional energy drink brewed to perfection. An experience infused with the goodness of malt and laden with energy bursts to energise every individual that chooses to be dynamic, non-conforming, and unbound by rules, just like Zagg.

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