Over 400 creative agencies have been shortlisted for the 2022 edition of the Lagos Advertising and Ideas Festival (LAIF) prestigious awards. The 2002 LAIF Awards which is the 17th edition of the celebration of creative excellence by the Advertising Agencies Association of Nigeria (AAAN) is billed to hold at the Landmark Event Centre, Victoria Island, Lagos on Saturday, November 26, 2022.
7even Interactive, Dentsu Creative, DKK & Associates, Imaginarium Marketing Communications, X3M Ideas, IMS Advertising, Insight Publicis, Isobar, Leo Burnett, Livespot Media, Neukleos Marketing Services, Noah’s Ark Communications, Ogilvy Nigeria, Onewildcard, Social Ghana, Spice 360, and Tequila Nigeria among others will be jostling for recognition and honour at the event.
This was disclosed by the Chairman, Lagos Advertising and Ideas Festival (LAIF) Management Board, Mr. Lanre Adisa while speaking on the forthcoming edition of the award after the completion of the jury sittings.
According to him, a total number of 17 creative agencies from Nigeria and Ghana will be competing for awards in different categories including Print, Film, Outdoor, Digital Craft, Campaign, Film Craft, Radio-Craft, and Film Craft among others.
He added that the LAIF Awards is poised to become a preeminent Sub-Saharan Advertising Festival with participation from other West African countries.
“We are very excited that a creative agency from Ghana, Social Ghana, will be making history as the first agency outside Nigeria’s shores to participate in the award. It validates our goal of building LAIF to be a worthy and respected sub-regional award festival”, he said.