OAAN, FPL Media Partners To Host Maiden Conference, Exhibition, Awards Event

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The Outdoor Advertising Association of Nigeria (OAAN) and one of the leading out-of-home advertising companies, Four Pulley Ltd Media, have partnered to host its maiden Conference, Exhibition, and Awards scheduled to hold on November 23, 2022, in Ikeja, Lagos.

The OAAN’s three-in-one event themed “OOH At The Edge”, will comprise the morning session, which is the OAAN conference with exhibition stands open to visitors and delegates while the afternoon session will be the launch of a pioneering advertising industry book by the Association with the title Out of Home Advertising Practice in Nigeria. Thereafter, the Awards Night would take place, to climax the day.

Speaking on the partnership with OAAN, Managing Director of FPL Media, Lanre Ashaolu pointed out that as a corporate member, FPL has also benefited from some of the Association’s (OAAN) interventions with external stakeholders in the past, while also seeing the forthcoming event as an opportunity to contribute to the growth and development of the Outdoor Advertising industry.

He said: “There is a saying about how you lay your bed so shall you lie on it. Our business is to connect brands to audiences via the planning and deployment of advertising content via innovative and strategically placed OOH platforms across the country. If we do not promote our craft and activities to the relevant and general public, we will be doing a great disservice because there are a number of brands that are not quite aware of the availability, vibrancy, science, and methodology involved in our operations.”

According to Mr. Ashaolu, the OOH industry remains a dynamic industry where innovative approaches are being deployed daily, especially in areas of non-conventional systems of advertising.

He also shared, “We have also been Conservative for quite some time to the detriment of our industry. For instance, during campaign planning and resource allocation, brands feel other channels of communication are more relevant via increased priority forgetting that traditional feeds digital and Nigerians spend two-thirds of their day outdoors.”

The OAAN Conference also includes an award designed to encourage and stimulate creativity, innovation, and overall high quality in planning, production, and execution in Nigeria of the home advertising industry

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