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Creative Duo From X3M Ideas Win Young LAIFERS 2022 Competition


Continuing in the tradition of excellence that trails the X3M Ideas Group, the duo of Okiki Oyebamiji and Moses Afenikhena came out tops to win the 2022 Young Laifers category at the recently held Lagos Advertising and Ideas Festival, LAIF.

Competing with over 40 creative teams from different agencies, Okiki and Moses with the team name Phoenix rose from the “ashes” to claim the top prize. They were awarded at the grand finale of the awards at the Landmark Event Center.

The Young LAIFERS is directed at encouraging under-30 years of practitioners in the industry and is part of the week-long LAIF Festival. Teams Skynet and Undisputed OGs from Noah’s Ark and Ogilvy Lagos came second and third respectively.

In a related development, X3M Ideas has received several accolades for work done across client accounts from global festivals and awards like The Luum Awards, The Loeries Awards, and the Lisbon Awards to name a few.

X3M Ideas bagged over 20 awards for campaigns executed for the Lagos State Parks & Gardens Agency; multinational telecommunications company, Globacom; agribusiness company, Flour Mills of Nigeria; leading beverage company, JOTNA Group; health and personal care company, Evan Baroque and global leader in wine and spirits, Pernod Ricard.

L-R: Okiki Oyebamiji and Moses Afenikhena

With an objective to give out hundreds of miniature trees made of recyclable fiber instead of paper-made Christmas cards, the public service initiative, called the ‘Grow Project’ executed for the Lagos State Parks & Gardens Agency was well received and showcased at Cannes 2022 where it was voted as the 4th best eco-friendly initiative in the ‘Act Responsibly’ segment. The campaign also won the gold award at the 2022 Luum Awards and the Care Awards 2021.

The ‘One Language’ campaign by Globacom told the story of how dance transcends age, gender, status, and location, ultimately acting as a common thread that unifies people, bagging several awards at the WINA Awards 2022, Lisbon Awards 2022 and Pitcher Awards 2022.

Campaigns executed for Pernod Ricard, JOTNA Group, Evan Baroque, and Flour Mills of Nigeria were also recognised by WINA Awards, Pitcher Awards, and the Lisbon Awards.

Speaking on the awards, Executive Creative Director, X3M Ideas, Mike Miller, said, ”it is exciting to see our work travel across the globe. We’re grateful to be able to bring our ideas to life for the clients we collaborate with and we’re humbled by the impact the campaigns have. We’re also thankful for the juries and organising bodies for the recognition.”

Acknowledging the wins, Steve Babaeko, founder and CEO, says, “It is an honour to represent the Nigerian and African advertising industry on such global stages. The work we do for our clients is very important and we’re happy to be recognised for it. We consider these wins as a testament to the collective effort of our creative ecosystem at X3M Group and I am grateful to the entire team for all the hard work.”

Founded in August 2012 to redefine how advertising is done in Africa, X3M Ideas has hired over 200 staff in 10 years, while recording 25% YOY growth since 2017.

Renowned for its through-the-line business approach, X3M Ideas’ groundbreaking business practice and creativity also attracted multiple prestigious honours at the maiden edition of the Nigerian Marketing Awards held recently in Lagos.

With a renewed focus on conquering new markets across the globe, the creative agency built on ingenious ideas is committed to building on its achievements and becoming a top 10 global creative solution provider by 2025.

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