SBC Unveils New Premium Energy Drink, Rockstar

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Seven-Up Bottling Company (SBC), a leading non-alcoholic beverage company has introduced Rockstar Energy drink, a premium energy drink, into the Nigerian market.

It was officially presented at the 2022 Pepsi Rhythm Unplugged music concert in Lagos last weekend.

According to actress, model, media personality, and Rockstar Energy Drink brand ambassador, Nancy Isime, Rockstar is an energy drink with a difference as it provides a pump of energy for the hard-working, passionate and focused individual who desire to reach the top of his or her career in good time.

Rockstar Energy drink encourages consumers to take charge and be in total control at critical moments in their daily activities to achieve the ultimate result.

Speaking on the launch, General Manager, Marketing, Seven-Up Bottling Company, Mr. Segun Ogunleye, said: “we are excited to give our esteemed consumers another premium brand of energy drink following the huge acceptance of Supa Komando Energy drink since it was launched two years ago.

“Rockstar Energy Drink continues in the tradition of Seven-Up Bottling Company of driving culture and inclusivity while introducing innovations that resonate with our consumers across demographics. Rockstar is a premium aspirational energy drink that gives a bold, refreshing boost for young hardworking individuals who want to maintain their energy levels as they strive to reach the zenith of their career.”

Rockstars, which comes in 50cl PET black bottle, contains natural ginseng extracts, essential vitamins, and other ingredients for a stronger body.

Most of the consumers who sampled the product during the launch said they were delighted with the smooth tingling taste which brought a fresh lifting mood and brightness to their day.

Rockstar Energy Drink is sold in all retail outlets, supermarkets, and shopping malls across the country.

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