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Elon Musk Announces More Expensive Subscription For Ad-free Twitter

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Elon Musk

Twitter boss Elon Musk has announced in a series of tweets that the company’s subscription service would show less advertising to users, including an ad-free tier.

“Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks,” Musk posted to his Twitter account Saturday.

“And for those who choose it, “there will be a higher priced subscription that allows zero ads,” Musk added.

Advertising has been a question mark for Twitter lately, after Musk fired about half of the company’s 7,500-strong workforce late last year. The move sparked concern that the company was insufficiently staffed to carry out content moderation and spooking governments and advertisers.

Musk said his strategy was to massively reduce costs while building up revenue, and that a new subscription service called Twitter Blue, which grants users a sought-after blue verification tick for a fee, would help reach that goal.

The service costs $11 a month in the United States and is available on Apple’s iOS and Google’s Android mobile operating systems, according to a page on the company’s website.

Web subscriptions are also available for $8 per month or, at a discount, $84 per year.

Twitter Blue is currently available in the United States, Canada, Britain, New Zealand, Australia and Japan.

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