Steve Babaeko Calls For Increased Collaboration As AAAN Marches Towards 50

Extreme Impact
Steve Babaeko, President, AAAN and GCEO/CCO, X3M Ideas.

President of the Association of Advertising Agencies of Nigeria (AAAN) has called on members of the body to work together to navigate the economic landscape and find new ways to connect with consumers.

Babaeko who is also the Group Managing Director of advertising powerhouse, X3M Ideas, made this call in a new year message to members of AAAN even as the association gears up for its golden jubilee celebration this years.

He further urged them to leverage the power of technology and data to create more targeted and effective campaigns, and continue to push the boundaries of what is possible in the advertising industry.

“…As we are all aware, the New Year comes with its own set of economic headwinds. However, as an industry that thrives on creativity and innovation, we know that these challenges also present opportunities for growth and development.

On the association’s golden jubilee coming up this year, he wrote: “this year is special for us because it marks our 50th anniversary as a body. The Anniversary committee led by the Vice President have gone to great length to put together various activities to celebrate the labour of our heroes past and present.”

Concluding, he wrote: “with the start of this new year, let us look forward with optimism and determination. Together, we can achieve great things and make the advertising industry in Nigeria thrive.”

Plans for the 50th Anniversary celebrations kicked off penultimate last year with the launch of the AAAN 50th Anniversary logo design competition. The competition which is open to all staff within AAAN registered agencies will see participants compete for a grand prize of N250,000.

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.