The Advertisers Association of Nigeria (ADVAN) has announced plans to hold its 2023 ADVAN Marketing Master Class.
The event which is themed “The Fundamentals of Marketing and Media” is scheduled to hold on the 19th of April 2023 at the Regent Hotel GRA, Ikeja Lagos.
According to the association, the event will highlight specific topics which include: understanding the digital media ecosystem; marketing and finance, media monitoring and measuring effectiveness offline and online to purchase – ROAS, mind share, and behavioural change to switching.
There will also be a discussion on the fundamentals of marketing – business processes, marketing comms, and what the positioning of a brand manager should be.
The event is free for members; however, other interested participants should register through the provided link.
