Adenike Odutola Brings African Perspective To Cannes Lions Festival Of Creativity As PR Lions Juror


Adenike Odutola, the Managing Director for X3M Ideas South Central Africa, has been selected as a juror for the prestigious Cannes Lions Festival of Creativity. Adenike will serve on the PR Lions category jury, which recognizes the best public relations campaigns.

Adenike’s selection as a juror has been hailed at some quarters as a significant moment in the recognition of African creativity on a global scale. As the Managing Director of X3M Ideas South Central Africa, Adenike is well placed to bring a unique African perspective to the judging process. Her experience leading innovative and effective marketing campaigns across the continent will provide invaluable insight into the creative and cultural contexts of the campaigns being judged.

Adenike’s appointment is a testament to the growing recognition of the talent and creativity emerging from Africa, and her role as a juror will undoubtedly help to elevate the continent’s creative profile on the global stage.

The festival is celebrating its 70th anniversary this year and is considered a global benchmark of creative excellence, and Adenike’s appointment is a testament to her wealth of experience and expertise in marketing and advertising.

Taking to her Instagram to make the announcement, Adenike expressed her gratitude for the opportunity and stated that it is an honour to be able to assess groundbreaking creativity that will set the standard for the next 70 years and beyond.

As the Managing Director of X3M Ideas South Central Africa, Adenike is responsible for leading the strategic direction of the company, managing the day-to-day operations, and driving growth in the region. She has held various leadership positions within the company and has a passion for creativity and innovation matched by her dedication to driving business growth and delivering results.

Under Adenike’s leadership, X3M Ideas South Central Africa has delivered innovative and effective solutions to clients and partners, achieving sustainable business growth. Her experience cuts across multiple sectors and industries, where she has managed multinational projects and campaigns for some of the market’s top companies.

Adenike started her marketing and advertising career in client service at Rosabel Leo Burnett in Nigeria and has since led multiple brand and advertising campaigns for some of the most successful brands in Nigeria and across the continent. She has a focus on consumer, new product, advertising, and brand development in Nigeria, the Southern Africa region, as well as the rest of Africa.

Apart from creating great marketing and advertising campaigns for her clients, Adenike is constantly tapping into her entrepreneurial side by expanding the X3M business portfolio and creative platforms into multiple industries. She is developing a roadmap for a footprint expansion across Africa and has a passion to lead and support gender equality causes, especially in the workplace.

Adenike’s appointment as a juror for the PR Lions category at the Cannes Lions Festival of Creativity is a remarkable achievement and an honour for the X3M Ideas team and the African marketing and advertising industry as a whole.

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