The first season of the Big Brother Titans reality show is now over. South Africa’s Khosi Twala emerged winner and first Titan of the debut season of the Big Brother Titans. She took home the grand prize of $100,000 after garnering the most votes from viewers across Africa.
The reality show brought together Nigerian and South African housemates in one house and has been a massive hit since it premiered three months ago.
According to the Executive Head of Marketing, MultiChoice Nigeria, Tope Oshunkeye said, “Big Brother Titans has been an interesting journey especially when you consider the mash-up of the different cultures, Mzansi and Naija. This has been the ultimate cultural exchange and social cohesion program that has proven that what unites us is bigger than anything else.”
Apart from the show custodian, MultiChoice which ferried the captivating show, some brands ensured that the fans, viewers, and followers had the fun of their lives.
Without these sponsoring brands, it would have been very difficult to experience the power of reality television to captivate audiences across the continent. These sponsors have two groups. Headline Sponsors and Associate / Category sponsors
Headline sponsors stand to earn recognition from all show activities. As such, the show will serve as a marketing tool for these companies and or their brands. There were three headline sponsors of the BBTitan show. Two are Nigerian – owned companies, while one was from South Africa
Flutterwave
Flutterwave is one of Nigeria’s leading fintech firms. Headquartered in San Francisco, California, the company enables global businesses to expand their operations in Africa and other emerging markets. Founded in 2016, Flutterwave operates in 11 African countries, including Nigeria, Ghana, South Africa, and Kenya. In the last few years, Flutterwave has been throwing its $3 billion net worth behind the show.
Bamboo
Bamboo is one of the leading brokerage firms in Nigeria. It is a fintech firm that provides investment options for entrepreneurs interested in local and global stocks, exchange-traded funds (ETFs) and fixed returns. Launched in 2019, Bamboo has enjoyed fast growth and expanded its operations to infiltrate the Ghanaian financial market in 2022.
LottoStar
This is the only South African company in the headline sponsors category. It is an online gaming and lottery company. Established in 2014, it has been involved with multiple charitable programs, including Gift of the Givers Foundation, Wings of Inspiration Care Centre, and The Daisy Project. The company previously partnered with radio stations in campaigns like May Money Madness, Big September and the How Lucky can you get competitions.
Associate sponsors
Also called Category sponsors, they bear the budget of specific categories only. In most Big Brother Shows, category sponsors organise the weekly competitions and catered for the prizes.
Nigerian Breweries PLC. The company was a category sponsor of the BBTitan show taking the Stout. Lager and malt categories with Legend Extra Stout, Desperados, and Zaggi.
Seven-Up Bottling Company (SBC) was another Associate sponsor and three of their brands were involved. Pepsi, Rockstar, and Aquafina. The company has been one of the big sponsors of the Big Brother Show for several years.
Other brands under the Category Sponsors group are –Munch It, Minimie Instant Noodles, Travelbeta, Skechers, Atafo, Showmax, Pernod Ricard