VAS Digimobility: Transforming Nigeria’s Mobile Marketing Landscape With Innovative Solutions
Mobile marketing has evolved tremendously over the years, and VAS Digimobility has played a significant role in driving this change. As one of the leading agencies in the mobile marketing ecosystem, VAS DIGI has been instrumental in introducing innovative solutions that have transformed how brands interact with their target audience.
Forever gone are the days when mobile marketing was limited to simple SMS campaigns only. Today, VAS- Digimobility is at the forefront of mobile marketing, providing creative solutions that incorporate USSD, QR codes, gamification, and much more. This shift has led to a significant improvement in this ecosystem, allowing brands to connect with their consumers in more engaging and meaningful ways.
VAS Digimobility (VDL) which is a digital communication agency that provides innovative and reliable mobile solutions to bridge the gap between brands and consumers leveraging digital technology has continued to blaze the path of excellence in this regard.
The company is being captained by an indefatigable and seasoned professional in the field, his name, Mr. Oluwarotimi Fasuyi. According to Mr. Oluwarotimi Fasuyi who wears the hat of Founder/CEO of VAS Digimobility, the company has weathered the challenges within the mobile solutions ecosystem such as stringent government policies that sometimes make it difficult to drive improved ease of business, getting required licenses and other documentation approved as at when due among other economic and operational hurdles to make an impact.
One such impact made by VDL is in the just concluded Nigerian elections. The company enabled the electioneering process with the use of a shortcode to drive awareness and participation in the election. One of their shortcodes, 8014, was used by people to find out if their PVC is available for collection and for people to know where their polling units are located on election day. This solution served over 80 million voters, and it was precise and accurate, giving voters the opportunity to perform their civic duties.
Apart from the election project, VDL also participated in the last World Cup to Qatar 2022 to give Nigerians happiness. Nigeria is a Football loving country, and because Nigeria, unfortunately, missed out on that World Cup, Coca-Cola Nigeria decided to get Nigerians to participate in enjoying the thrills and the frills of the event. To work out this magic, VDL powered consumer promotion with Coca-Cola. The company’s shortcode was used for consumers to participate and be rewarded instantly. Over N250m worth of airtime was won, and 5 lucky Nigerians were taken to Qatar to watch the World Cup Courtesy of Coca-Cola.
VDL was also engaged by Friesland WAMCO Campina to work on one of its biggest brands to provide airtime to over 100 thousand participants in the Three Crowns Mum of the Year Promo. By connecting brands to their customers and making it easier for them to engage, VDL builds loyalty and visibility for the brand while the consumers benefit from the various programs carried out by the brands the company services.
As it is famously posited, everything rises and falls with leadership. It is very easy to attribute VDL’s excellent service to its helmsman, Mr. Fasuyi. He is a goal-getter, result-oriented, and a very innovative person who values excellent service delivery with good customer service management. He sells this vision and value to his team, and it has helped them deliver excellent value to their partners.
VDL’s core values and operational philosophies are excellence, innovation, teamwork, commitment, efficiency, effective communication, promptness, accountability, continuous development, integrity, and customer satisfaction. Its operational philosophies include continuous improvement, a results-driven approach, flexibility and adaptability, teamwork and communication, ethics, and integrity.
As Fasuyi, the CEO of VAS Digimobility, often emphasizes, “Innovation is at the core of everything we do. From developing new mobile solutions to improving existing ones, VAS Digimobility is always pushing the boundaries of what is possible. However, customer satisfaction is also a key priority, and we are committed to delivering solutions that meet the needs and expectations of our clients,” he reiterated.
To achieve these goals, VAS Digimobility operates with efficiency and collaboration, ensuring that projects are completed on time and to the highest standards. Professionalism is also a cornerstone of the company’s culture, and employees are expected to maintain the highest levels of conduct and performance.
At the same time, VAS Digimobility recognizes the importance of continuous improvement and adopts a results-driven approach to all its operations. This involves being flexible and adaptable to changing market conditions and customer needs and working closely as a team to deliver the best possible outcomes.
Finally, Fasuyi and the VAS Digimobility team are committed to upholding the highest ethical and integrity standards, ensuring that all their operations are transparent and above board. This commitment to doing the right thing is reflected in everything the company does, from its hiring practices to its approach to corporate social responsibility. They are committed to meeting the different dynamic needs of mobile users across all demographics and locations by building and delivering excellent products and services that meet and surpass global standards.
VDL’s competitive advantage lies in its innovative solutions that solve problems and add value to lives. They take their time to understand users’ pain points through in-depth research and customer engagements before launching any product. All their products are tailored to address the needs of businesses and solve problems. They deploy the latest technologies to drive products and solutions, and their solutions are easy to use, user-friendly, and cost-effective.
Innovation is at the core of everything we do. From developing new mobile solutions to improving existing ones, VAS Digimobility is always pushing the boundaries of what is possible. However, customer satisfaction is also a key priority, and we are committed to delivering solutions that meet the needs and expectations of our clients.
VDL’s core values and operational philosophies include excellence, innovation, teamwork, commitment, efficiency, effective communication, promptness, accountability, continuous development, integrity, and customer satisfaction. These values have been critical in the success that the company has recorded so far.
The company’s mission is to meet the different dynamic needs of mobile users across all demographics and locations by building and delivering excellent products and services that meet and surpass global standards. VDL’s vision is to consistently provide mobile technology users with innovative and reliable digital products and services that connect and empower people and businesses around the world.
VDL has a competitive advantage in the industry because of its innovative products and solutions. The company takes its time to understand users’ pain points through in-depth research and customer engagement. All of VDL’s products are tailored to address the needs of businesses and solve problems. The company deploys the latest technologies to drive products and solutions, and its solutions are easy to use, user-friendly, and cost-effective.
VDL’s clientele includes Friesland Campina, Arla Food, Stanbic IBTC Pension Limited, Arla Foods, Interswitch, Hayat Kimya, GB Foods, NIVEA, E2 Marketing Agency, MTN, Airtel, Glo, and 9mobile. These clients have trusted the company to deliver innovative solutions that drive business outcomes.
VAS Digimobility has consistently played a crucial role in transforming the mobile marketing ecosystem in Nigeria. And the good news is that VAS Digimobility is not resting on its oars as it plans to launch MOVIL – a Consumer Intelligence Platform, powered by artificial intelligence, for loyalty and mobile marketing services.
This platform will offer plug-and-use services for brands that want to reach their users with innovative and loyalty campaigns. Also, their mobile subscription trivia services, SPIN & WIN, Football Mania, and 2 CAN Play, will be live in Q2, 2023, and Nigerians can look forward to getting educated and rewarded with cash prizes instantly. With these future plans, VAS Digimobility is indeed poised to continue to lead the mobile marketing industry in Nigeria, and we can’t wait to see what they have in store for us.