he City of Cape Town will this year host Loeries Creative Week for the third consecutive year. The Loeries, Africa and the Middle East’s premier creative festival, will also celebrate a major milestone with the 45th edition of the globally-recognised awards.
The partnership between The City of Cape Town and The Loeries will ensure greater focus on the impact of the brand communications industry in not only helping consumers find the goods and services that best add value to their lives but also its ability to grow economies and influence thinking within societies.
“Cape Town is excited to host the milestone 45th edition of the Loeries. With events set to take place in various parts of the city for Loeries Creative Week, participants will have every opportunity to enjoy our beautiful destination from all angles. It is a pleasure to once again partner with The Loeries. Not only does this event bring economic benefits to our region, it also cements our City’s reputation as a creative capital,” said Mayor Geordin Hill-Lewis.
Loeries Creative Week will run over five days from 2 to 6 October and promises an inspirational line-up that will comprise exclusive events & expos, talks by leading international creatives, networking and the highly-anticipated announcement of the winners of the 2023 Loerie Awards.
Events are scheduled to take place throughout the City showcasing the beauty and business opportunities of the City of Cape Town to international & regional guests, judges, key business leaders, and the media.
In 2022, research company BDO reported that The Loeries and its events contributed over R90m to the City’s GDP through 17 official Loeries events and 13 partner events that were held throughout the week. These events also acted as a showcase for the City with an anticipated knock-on economic effect.
“We are excited to partner with the City of Cape Town to bring The Loeries to the City,” says The Loeries CEO, Preetesh Sewraj, “The partnership with The City has been exceptionally valuable one in growing creative excellence across the region and I look forward to further expanding our partnership with future editions of The Loerie Awards.”