Power Of Why: The Baci Win!


By Bolaji Junaid

In our fast-paced and ever-changing world, finding personal fulfillment and a sense of purpose can feel like a daunting task. We often get caught up in the hustle and bustle of daily life, leaving little time for self-reflection and introspection. However, by tapping into the power of “why”, we can embark on a transformative journey of self-discovery that leads to a more fulfilling and meaningful existence.

You will agree with me that it’s been a “Hildafull” week and my personal take on Hilda Bassey’s attempt to break a four-year-old world record lay in the power of the “WHY” question she asked herself. She didn’t unofficially become a Guinness World Records holder of the longest cooking time on Monday, 15th May 2023 but the day she asked herself WHY can’t she?

Let’s unravel some insights on how you can harness the power of why;

Unearthing Your Motivations:

At the core of “why” lies a simple yet profound question: What motivates you? Ask like five times. Understanding your underlying motivations and desires is essential for unlocking your true potential. Take the time to reflect on your passions, interests, and values. Ask yourself why certain things matter to you and what drives you to pursue them. By unearthing your motivations, you gain insight into what truly brings you joy and fulfillment. This was probably what held Hilda in those moments of giving up on the goal.

Crafting Your Personal Narrative:

We all have a unique story to tell, a narrative that defines who we are and shapes our experiences. Embracing the “power of why” involves crafting a personal narrative that aligns with your values and aspirations. Consider the moments and experiences that have shaped you. What lessons have you learned? How have these experiences influenced your path? By weaving together the threads of your life’s journey, you create a narrative that resonates with your authentic self. No authentic story well told, can ever be ignored. This was the case of Hilda Baci’s Cookathon.

Authenticity, Your Superpower:

In a world that often celebrates conformity, authenticity stands out as a superpower. Embracing the “power of why” allows you to live in alignment with your true self. It involves being honest with yourself and others about your passions, dreams, and values. When you embrace authenticity, you invite a deep sense of fulfillment into your life, fostering genuine connections and attracting opportunities that align with your true path. Little wonder, Hilda’s authenticity resonated with a lot of Nigerians, both home and abroad.

Unleashing Creative Potential:

Creativity is an inherent human trait that thrives when nurtured. By embracing the “power of why,” you tap into your creative potential and unleash a wellspring of inspiration. Allow yourself the freedom to explore new ideas, experiment with different forms of expression, and take risks. By embracing the power of “why,” you invite a sense of curiosity and wonder that breathes life into your creative endeavors. The truth is humans are God’s management company in charge of all resources on earth to create new solutions, experiences and records such as Hilda’s.

Living a Purposeful Life:

At its essence, the “power of why” invites us to live a purposeful life—a life driven by meaning and intention. When you align your actions with your motivations and values, you create a life that is rich with purpose. Each day becomes an opportunity to make a positive impact, pursue your passions, and contribute to something greater than yourself. No doubt, someone like Hilda had to carry the burden of Nigerian chefs, as Kaffy did for dancers a few years back.

The “power of why” is a force that resides within each of us, waiting to be harnessed. By unearthing your motivations, crafting your personal narrative, embracing authenticity, unleashing your creative potential, and living a purposeful life, you can unlock the true power of “why” and experience a profound sense of fulfillment. Embrace the journey of self-discovery and allow the “power of why” to guide you toward a life that is rich with meaning, joy, and purpose.

At WhyFinite, we’ve always believed that at the core of continuous human existence is the power of why. We are in the business of finding, clarifying the whys, and matching them with unending creative solutions, with technology as an enabler.

Bolaji is an experienced Marketing and brand management professional, currently Founder/CEO of WhyFinite Martech Limited, and writes from Lagos, Nigeria.

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