2023 Cannes Lions: Enthusiastic History Makers Rush Home For Victory Parade
Winning anything at Cannes is a thing of great pride for the country, brand, and agency involved. Beginning with the entry fee – ranging from $655 to as high as $2,266 for Titanium Lions- to the shortlisting, up to the awards stage, it is a nerve-cracking step- by step process leading to the most exciting stage- receiving the coveted prize.
Indeed, some analysts commented that even if Cannes Lion decides to bring down the grade to the level of “wood”, many countries of the world would not still come close to the medal table.
Nigeria and about a dozen other countries and some brands made history at the just concluded 2023 Cannes Lions;
Nigeria won her first-ever Cannes Lions under the Health & Wellness category won by X3M Ideas. Armenia won her first, Bronze Lions under the Radio & Audio category while Saudi Arabia picked her first-ever Grand Prix in the Creative Commerce Lions in 2023
Also, France won its first Creative Strategy Lions Grand Prix and Peru took home its first Innovation Lions Grand Prix while Honduras and New Zealand won their first Creative Strategy Lions.
Kenya received its first-ever Gold Lion under the PR category -The Lion for Change while entrants from South Korea and Thailand also made history by taking home their first-ever Glass: The Lion for Change.
The United Arab Emirates and Poland won their first-time Lions in Creative Data at the 2023 Festival as Argentina won its first-ever Agency of the Year spot, won by GUT, Buenos Aires this year.
There are some brands that also made history at this year’s Cannes Lion. They include Apple with the Creative Brand of the Year for the first time, DDB Worldwide won its first Network of the Year award this year and Reckitt won its First-Ever Gold Lion also in 2023.
The 70th Annual Cannes Lions International Festival of Creativity clearly represented the definitive benchmark for creativity that has been the hallmark of the event over the years.
This event held in Cannes, France every year is truly home to the world’s most prestigious advertising awards.
The landmark festival also had many routine winners across segments this year but the greatest level of excitement will always remain in the hearts of first-timers at any stage.
Commenting on this interesting trend, Philip Thomas, Chairman, of Cannes, said, “The body of Lion-winning work that emerged from the Jury rooms points the way forward, and demonstrates the power of the industry to drive change, build businesses, and shape society”.
“Congratulations to all those who entered, made the shortlists, and won a Lion at the Festival’s 70th edition to set the creative benchmark on the global stage,” he added.