Breaking: X3M Ideas Makes History, Brings Home Nigeria’s First-Ever Cannes Lions Medal


In what can be described as the biggest achievement of the creative advertising industry in Nigeria, X3M Ideas, has made history as the first Nigerian creative advertising agency to win the highly coveted Cannes Lions laurel at the ongoing prestigious Cannes Lions Festival in France.

With this feat, X3M Ideas holds the coveted title of first creative powerhouse from Nigeria to win any medal from the prestigious Cannes Lions, the touted “World Cup of advertising.” This is considering that this distinguished award has remained elusive for generations of advertising agencies in Nigeria, since its inception.

Excitedly announcing the big win, Steve Babaeko, GCEO and CCO of X3M Ideas wrote, “It’s official guys we won! @x3mideasng won Nigerian first #canneslions! This is for #team3m for our clients and our beloved country! ?? Like they say in Nollywood movies: To God be the Glory!”

Babaeko had earlier in the day, taken to his handle to announce the shortlist while also commending the dedicated team at X3M Ideas for their hardwork members, giving them a special shout-out for continuously pushing boundaries and elevating Nigeria’s global presence. He added, “Now, wish us luck because we are determined to bring home Nigeria’s first lion. We can practically hear the roar of over 200 million Nigerians cheering us on. It is high time we claim this lion!”

X3M Ideas’ remarkable feat represents a significant breakthrough for the Nigerian advertising industry, highlighting the talent, innovation, and creativity that exist within the country. As the agency vies for the coveted Cannes Lion, the entire nation eagerly anticipates the outcome, united in their support for X3M Ideas and their pursuit of excellence on the global stage.

Now in its 70th edition, the Cannes Lion International Festival of Creativity, the ongoing event began today and will run through to the 23rd, June, 2023. It serves as a platform to acknowledge exceptional creative endeavors spanning various domains, including entertainment, marketing, communication, and branding.

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