As part of activities to mark the 2023 World PR Day, one of Nigeria’s leading Public Relations firms, GLG Communications in collaboration with the Guardian Newspaper has unveiled Joshua Ajayi, Chief Executive of Awesome Communications, Publishers of Nigeria’s leading multi-award-winning Brands, Marketing and Sustainability focused publication-Brand Communicator, in its much-anticipated PR Power List – the definitive annual list that recognises and celebrates the top 50 PR and communication professionals in Nigeria.
According to the organisers, the 2023 PR Power List, exclusively published by The Guardian, features a carefully curated selection of returning honorees from the previous year, as well as exceptional new entrants who have made their mark in the past 12 months. This prestigious recognition highlights the remarkable contributions of these PR professionals who often work tirelessly behind the scenes, crafting communication strategies that make magic happen for their clients.
Omawunmi Ogbe, Managing Partner of GLG Communications, expressed the significance of acknowledging these often overlooked professionals and their vital role in shaping the business landscape and the wider community. “With The PR Power List, our goal is to shine a spotlight on the tireless efforts of these professionals and highlight their indispensable contributions,” Ogbe stated.
Mr. Martins Oloja, the Managing Director and Editor-in-Chief of The Guardian Nigeria, expressed his pride in continuing to celebrate the achievements and dedication of practitioners in the PR and communications industry in Nigeria.
Joshua Ajayi’s inclusion in the esteemed PR Power List comes as no surprise, given his exceptional track record and commitment to excellence. In 2021, he was honoured with the prestigious title of PR Journalist of the Year by LaPRIGA, a renowned award platform that recognizes excellence in public relations practice in Nigeria. Ajayi also received the Most Consistent Niche Media Personality award at the Freelanews Awards during the same year, further solidifying his industry-wide recognition.
Moreover, Ajayi is widely known for his role as the convener and visioner of various influential conferences and awards ceremonies within the marketing communications industry. These include the Women in Marketing Communications Conference and Awards (WIMCA), the largest gathering of female marketing communications professionals in West Africa; BRANDCOMFEST, the leading event for professionals and stakeholders in the marketing communications industry in West Africa; and BRANDCOM Awards, a prestigious platform that celebrates and recognizes excellence in the marketing communications and allied industry. Additionally, Ajayi initiated the Environmental Sustainability Conference, Expo, and Awards (ECOSEA).
Under Ajayi’s leadership, Brand Communicator has achieved remarkable success. The publication was honored as the Best Company in CSR Reporting for 2020 at the Sustainability, Enterprise, and Responsibility Awards (SERAS). This accolade was the result of a rigorous and competitive process that included prominent media outlets such as Channels Television and Arise Television in the same category. Furthermore, Brand Communicator was nominated for the Best Small and Medium Company of the Year category at the 10th edition of the SERAS in 2016, and in 2018, it secured the position of second runner-up as the Best Company in Sustainability Reporting.
Brand Communicator has consistently garnered recognition for its exceptional reportage of Integrated Marketing Communication (IMC) industry stories. The publication received the prestigious LaPRIGA PR Magazine of the Year Award (Print) from the Nigerian Institute of Public Relations (NIPR), Lagos State chapter, for four consecutive years, from 2017 to 2020. This award serves as a testament to Brand Communicator’s unwavering commitment to upholding the highest professional standards in publishing and journalism.
Additionally, Brand Communicator has established partnerships with internationally acclaimed creative showcases, including the Loeries in South Africa and the Cristal Awards in Morocco.