FutureTech, a marketing solutions company has partnered with Criteo, a commerce-Media platform for the open internet to offer Nigerian advertising landscape measurable and boundless access through the Open Web.
According to Criteo, Open Web is said to be the traffic that exists outside the traditional (Google, Facebook), and other major platforms. It is estimated that over 60 per cent of online consumer traffic for inquiries and research go through Open Web. By leveraging innovative technologies and approaches, FutureTech and Criteo aimed to revolutionise the advertising landscape, offering more precise and effective solutions for businesses.
Speaking at the inaugural Futuretech Expo event themed “Bridging the Gap Between Your KPIs & Advertising” which held at Raddison Hotel, Ikeja, Lagos, last Thursday, Itohan Izugbokwe, the Country Manager, Futuretech, said that the partnership with Criteo would enable brands, agencies, and clients to optimize their digital campaigns, ensuring trackability, measurability, and positive outcomes within the clients’ budgets. The objective of the collaboration is to scale the digital environment in Nigeria and help clients run performance-based campaigns that align with their objectives in a smarter and faster manner.
Olisamaka Obioha, the sales manager for the Middle East and Africa at Criteo, explained that Criteo supports companies in various verticals to achieve their retention and acquisition goals by intelligently engaging customers online. As a leader in commerce media, Criteo provides extensive reach across the open internet and helps clients activate hyper-relevant audiences to accomplish their objectives.
Obioha emphasised the importance of holistic platforms that enable advertisers to launch and manage campaigns while providing detailed reports and insights powered by artificial intelligence (AI). He highlighted the untapped opportunity outside of traditional closed platforms and stated that clients can engage with internet users on the open internet to observe the full user journey to conversion.
By leveraging innovative technologies and approaches, FutureTech and Criteo provide brands, agencies, and clients with precise and effective solutions to optimize their digital campaigns. With Criteo’s expertise in engaging customers intelligently and FutureTech’s commitment to scaling the digital environment, this collaboration will empower Nigerian businesses to run performance-based campaigns that align with their objectives in a smarter and faster manner.
