Lagos Governor Welcomes X3M Ideas Team, Celebrates Historic Cannes Lions Win


The Lagos State Government led by His Excellency, Jide Sanwolu played host to the triumphant X3M Ideas Team lead by the enigmatic Steve Babaeko- its Chief Executive Officer and Chief Creative Officer, to celebrate the agency’s historic win at the Cannes Lions International Festival of Creativity.

The meeting which made front pages of most Nigerian Dailies took place at the Governor’s Office in Alausa where the Governor Sanwolu praised the team for their remarkable achievement, marking the first Cannes Lions win for West Africa in 70 years. The Cannes Lions International Festival of Creativity is one of the most prestigious events in the advertising world, recognizing outstanding creative campaigns and innovative ideas from across the globe. This year, X3M Ideas, a Lagos-based creative agency, made history by clinching the prestigious award, putting not just their agency but also Nigeria’s creative prowess on the global map.

During the meeting, the X3M Ideas team shared insights into their award-winning campaign and the creative process behind it. The Governor expressed his enthusiasm and pride for the team’s success, commending their dedication and hard work that led to such an exceptional achievement.

Governor Sanwoolu emphasized the significance of the advertising and marketing industry in Lagos and the pivotal role it plays in fostering economic growth and attracting business opportunities. He extended his gratitude to the X3M Ideas team for their contribution to the sector and praised their commitment to excellence.

He reaffirmed his administration’s dedication to providing an enabling environment for businesses, including the advertising and marketing sector, to thrive in Lagos. He recognized the importance of nurturing creativity and innovation in driving economic development and job creation.

In response, the X3M Ideas team expressed their gratitude to Governor Sanwoolu and the Lagos State Government for the warm reception and for championing the growth of the advertising and marketing sector in the region. They also acknowledged the significant opportunities that Lagos offers to creative agencies like theirs, both locally and on the global stage.

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