Netflix, Prime Video, Showmax Emerge Top Performers In Nigeria’s Subscription-Based Streaming Services


Video streaming platforms, Netflix, Prime Video and Showmax Nigeria have emerged as the top performers out of the five brands monitored by a leading media intelligence consultancy, P+ Measurement in the second quarter of 2023.

The Nigerian media sector is experiencing rapid growth and facing strong competition as it continues to evolve. The report also analysed media performers for the telecommunications, and insurance sectors.

The media analysis monitors over 1.3 million online publications in the local and global media space, including blogs, news sites, forums, and digital media, as well as approximately 1,380 print publications (including daily, weekly, and monthly publications), from which various meta-data were harvested.

In the Nigerian subscription-based streaming industry, Netflix Nigeria emerged as the top performer, out of the five brands monitored, capturing a significant media share of 47%, followed by Amazon Prime Video and Showmax Nigeria with 29% and 24% respectively.

During the second quarter, noteworthy media drivers in the subscription-based streaming services sector in Nigeria included Netflix Nigeria’s innovative approach of reimagining folktales with African filmmakers, transforming them into dark fantasy dramas. Amazon Prime Video achieved a significant milestone for the brand with Jade Osiberu’s ‘Gangs of Lagos’ setting a new record. 

Additionally, Showmax Nigeria collaborated with Upbeat to host a special screening party for children on Children’s Day, where they had the opportunity to hang out with Jay Jay Okocha.

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