The Association of Corporate Affairs Managers of Banks (ACAMB) has announced plans to hold its 2nd National Stakeholders’ Conference to spotlight the evolving role of marketing communications in Nigeria’s burgeoning financial services industry.
ACAMB is the umbrella body of corporate and marketing communication professionals working in Deposit Money Banks (DMBs) in Nigeria.
The conference which is themed “Marketing Financial Services in Dynamic Times”, is scheduled to hold on August 17, 2023, at Bankers House, CIBN, Adeola Hopewell Street, Victoria Island, Lagos.
According to the organisers, the keynote address will be delivered by Yomi Badejo-Okunsanya, Group MD, CMC Connect, and immediate past President of, African Public Relations Association (APRA).
There will also be a panel discussion featuring a number of high-profile marketing communication experts and c-suite executives including Steve Babaeko, CEO/Chief Creative Officer, X3M Ideas and President, Association of Advertising Agencies of Nigeria (AAAN); Helen Ogboh, Group Head Manufacturing, Corporate Banking Directorate of First Bank of Nigeria Plc; Tolulope Ogundipe, Group Head, Banking Services, Premium Trust Bank; Tosin Adebayo-Yusuf, Executive Director/COO, Heirs Life Assurance; Dr. Sunnie Omeiza-Michael, Director, Lagos Chamber of Commerce and Industry (LCCI); and James Agada, Director, CWG Plc.
Commenting on the theme of this year’s stakeholders’ conference, Rasheed Bolarinwa, ACAMB President, said, “In dynamic times such as this, Marketing Communications plays an even greater role in the long-term viability and sustainable growth of Financial Institutions. It is no longer enough to offer innovative products and services, as these have become the baseline in a highly competitive and consumer-driven market like ours. Hence, this conference has been carefully put together to provide all participants with the technical know-how to build and maintain trust with customers throughout the service journey whilst also factoring in the dictates of other key stakeholder groups.”
ACAMB has, among other objectives, the mandate to evolve and implement strategies that would enhance the reputation of the Nigerian financial services industry.
The annual ACAMB Stakeholders’ Conference is open to members of the banking community and the OPS. Intending media and communication practitioners, heads of related agencies, and other relevant stakeholders are also invited to attend.