Just In: Alpha & Jam Ghana Secures 10-Year Concession Deal On Ghana’s Biggest Ad Site
One of Africa’s foremost Digital Out-Of-Home (DOOH) powerhouses, Alpha and Jam Ghana has secured a 10-year concession deal on the biggest advertising site in Ghana – the Danquah Circle.
According to available information, the concession was won by the agency due to its experience in delivering world-class advertising infrastructure across Africa.
It is also an incredible financial bid to build the biggest billboard in Ghana and ensure the Danquah Osu roundabout becomes the Times Square of Ghana.
According to the agency, “This will be the largest digital site across West Africa asides, Nigeria.”
Over the years, Alpha & Jam has pushed the frontiers of innovation in the digital out-of-home space with the launch of Africa’s moving digital billboard truck.
The agency in 2019 also constructed the iconic Madison, Nigeria’s first fully digital self-intelligence LED screen, which it strategically sited at the Ikoyi Link Bridge connecting High Net worth Individuals, in Ikoyi to the upper middle class in Lekki. Standing proudly in all its 4000 megapixels of glory, the Madison is easily the most iconic premium LED screen in Africa. It takes Digital Out-Of-Home to another level.