Twitter Flags Off New Revenue Sharing Scheme, Pays Nigerian Creators


Microblogging site, X formerly Twitter through its ad revenue-sharing program has given the first payout to content creators and social media influencers in Nigeria.

While the payouts had started for X users in the U.S. early last month, X announced the extension of the gesture to the global users by the end of July.

Many of the content creators who have received the payout took to the microblogging site to show their appreciation to the platform owner, Elon Musk.

According to one of them, Musk has given them a reason to remain on the platform and to continue creating engaging content.

The payout means that many who had decided not to pay for the blue badge but continuously post content that gets good impressions will now be motivated to pay for the subscriptions, which costs N3,560 per month. 

According to Elon Musk, the first round of creator payouts was about $5million, and included a cumulative from February when he first made mention of the program.

In his remarks, a Nigerian creator Abazz who has about 68,000 followers said that he was paid N220,345 via the program.

“I was paid ₦51,881 for my first X Ads Revenue Sharing,” another Nigerian creator posted.

General Oluchi playfully thanked Musk for the credit alert she received, humorously as she tweeted Elon Musk, shey you dey whine me like this? I don get alert for Twitter ad revenue. Elon Musk, thank you

However, to be eligible for the payout, Twitter said the content creator must have subscribed to Twitter Blue or be a verified organization. Such a creator must have “at least 5 million impressions on your posts in each of the last 3 months,” and pass human review for Creator Monetization Standards.

In addition, the user must also have at least 500 followers.   Twitter said creators will also need to open a Stripe account as it currently works with Stripe for payouts and is rolling out to its first batch of creators who have already signed up for creator subscriptions.  

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